In the Midst of the Longest Bull Market in History, Investors Are Preparing for the Future – and Looking to Advisors for Help
- The 2018 Fidelity® Millionaire Outlook Study Finds Investors Have a Positive Current Financial Outlook But Are Uncertain About the Future
- Real Estate and Consumer Spending are Key Areas of Current Optimism, Economy and Stock Market are Key Areas of Future Concern
- Study Finds Concerns About the Impact of
Tax Reform Are Driving Investors to Seek Advice - Findings Also Reveal that Millionaires Are Looking for More From
Their Advisors than Investment Management
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In the Midst of the Longest
“We’re in the midst of the longest bull market in history, which means that most investors have seen upside in their portfolios for almost 10 years, but they’re beginning to think about how to prepare for a future that may have some more bumps,” said
Helping Investors Navigate Topics like Regulatory or Tax Reforms Represents Huge Opportunity for Advisors
More than half of the millionaires surveyed said that they would be willing to pay more for financial advisors if they can help them navigate the recent tax reforms and minimize taxes. And while four in 10 millionaires with advisors said that their advisors proactively reached out to them regarding the impact of tax reforms, roughly that same number said they haven’t had any conversations with their advisors regarding the reforms. Given the willingness of investors to pay more for this, we believe it represents a missed opportunity on the part of some advisors. Topics like regulatory or tax reforms are something advisors should proactively communicate on.
Investment Management is Core to What Millionaires Value, But Many Want More
“What we continue to hear from investors is that managing the money is the foundation of their relationship with advisors – but they want more,” continued Canter. “Advisors need to think about how they’re helping their clients achieve their life goals and dreams.”
Roughly half of millionaires value money management the most from their advisors. But many are focused on higher-level services, including financial planning (retirement, college savings, estate planning), peace of mind (taking care of loved ones, freedom from worry), and, ultimately, fulfillment (accomplishing life’s purpose and leaving a legacy).
“In order to appeal to investors, we believe advisors need to provide them with a new ‘standard’,” said Canter. “They need not just an ‘intelligence quotient’ in handling clients and their portfolios, but also an ‘emotional quotient’ to better connect and even a ‘digital quotient’ to evolve their customer experience.”
Key Takeaways for Advisors to Deliver More Value to Investors
The study found that advisors who deliver across all areas – intelligence quotient (IQ), emotional quotient (EQ), digital quotient (DQ) – generate greater loyalty and more referrals. Eighty-nine percent of millionaires who work with advisors with high IQ, EQ and DQ were likely to recommend them and referred their advisors almost two to one vs. all other advisors.
For more details on the findings, visit go.fidelity.com/millionaireoutlook2018.
About the Fidelity Millionaire Outlook Study:
The 2018 Fidelity® Millionaire Outlook Study was conducted during the period
About
Fidelity’s mission is to inspire better futures and deliver better outcomes for the customers and businesses we serve. With assets under administration of
The content provided herein is general in nature and is for informational purposes only. This information is not individualized and is not intended to serve as the primary or sole basis for your decisions as there may be other factors you should consider. Fidelity Clearing & Custody Solutions does not provide financial or investment advice. You should conduct your own due diligence and analysis based on your specific needs.
Third party marks are the property of their respective owners; all other marks are the property of
Products and services provided through Fidelity Institutional Asset Management® (FIAM®) to investment professionals, plan sponsors and institutional investors by
Fidelity Clearing & Custody Solutions® provides clearing, custody, or other brokerage services through
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