Guided Solutions Rebrands as The Baldwin Group

Guided Solutions Unifies with Parent Firm's Brand to Reflect Continued Growth and Expanded Capabilities

TAMPA, FL - March 26, 2025 - In an effort to further unify and strengthen its brand presence and reflect its continued emphasis on client solutions, expertise, and growth, Guided Insurance Solutions, LLC ("Guided Solutions"), announced today that it will rebrand to The Baldwin Group.

"Since joining Baldwin in 2021, Guided Solutions has been able to expand our existing consumer client relationships, attract new clients, and extend our impact across the nation by leveraging innovative solutions and capabilities from recognized risk management and insurance experts that comprise The Baldwin Group," said David Smith, President of Mainstreet Insurance Solutions for The Baldwin Group and Guided Solutions Executive Operating Officer.

Smith continued, "As a full-service business, personal, and health insurance firm, our clients have been front and center in how we do business as we relentlessly seek the best, bespoke solutions for them so they can pursue what's possible for themselves, their families, and their businesses. Even as we transition to a new brand name, our focus on clients and servicing them with the industry's best advisors, insurance company partners, and client teams remains steadfast."

Now, operating under The Baldwin Group brand, Guided Solutions will continue to deliver innovative solutions, specialized expertise, and excellent service to clients by leveraging the firm's vast, nationwide network of specializations, industry practices, and insurance company partners.

As part of The Baldwin Group's retail brokerage operations, within the Mainstreet Insurance Solutions operating segment, Guided Solutions' rebranding initiative will also encompass the rebranding of the following local and regional consumer-facing brands:

• Affordable Home Insurance,
• Fletcher Financial Group,
• Foundation Insurance of Florida,
• Medicare Help Now,
• Only Medicare Solutions,
• Senior Insurance Service, and
• VibrantUSA

In addition, as part of the rebranding efforts, Guided Solutions will migrate its insights, resources, and client portals to the firm's new website: http://www.baldwin.com/.

ABOUT GUIDED SOLUTIONS

Guided Solutions, an indirect subsidiary of The Baldwin Insurance Group, Inc. ("Baldwin") (NASDAQ: BWIN), is an insurance brokerage firm striving to find clients the best personal insurance coverage for property, vehicle, umbrella, small business, life, health, and Medicare. We offer coverage from some of the most trusted names in insurance today. Based on our clients' budget and specific insurance needs, our agents provide expertise on which option fits them best.

ABOUT THE BALDWIN GROUP

The Baldwin Group, the "go-to-market" brand name for The Baldwin Insurance Group, Inc. (NASDAQ: BWIN) and its affiliates, is an independent insurance distribution firm providing indispensable expertise and insights that strive to give our clients the confidence to pursue their purpose, passion, and dreams. As a team of dedicated entrepreneurs and insurance professionals, we have come together to help protect the possible for our clients. We do this by delivering bespoke client solutions, services, and innovation through our comprehensive and tailored approach to risk management, insurance, and employee benefits. We support our clients, colleagues, Insurance company partners, and communities through the deployment of vanguard resources and capital to drive our organic and inorganic growth. The Baldwin Group proudly represents more than three million clients across the United States and internationally. For more information, please visit www.baldwin.com.

CONTACTS

MEDIA RELATIONS Anna Rozenich, Senior Director, Enterprise Communications, The Baldwin Group
630.561.5907 | [email protected]

INVESTOR RELATIONS Bonnie Bishop, Executive Director, Investor Relations, The Baldwin Group
813.259.8032 | [email protected]

Attachments

• Original document
• Permalink

Disclaimer

The Baldwin Insurance Group Inc. published this content on March 26, 2025, and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on March 26, 2025 at 14:03:56.290.