expressor software enters 2011 with New Products, Free ETL, and Key Hires

Burlington, MA (Vocus/PRWEB) January 31, 2011

expressor software, a leading provider of free and affordable data integration software, today announced that the company is building strong market momentum with a brand new fast, easy to download and use ETL product, and new hires in key areas of its operations.

"It took us some time to get all the components of our new business model up and running," said Bob Potter, president and CEO, expressor software. "I am very excited about the fact that we are entering 2011 with a significantly improved and redesigned product set that fully supports our high-transaction business model going forward. The download activity has surpassed our very high expectations to date and I’m expecting close to 20,000 unique downloads of the free Studio product this year."

"expressor software has made significant progress in all areas of its operations," added Melinda Smith, CFO, expressor software. "I am very pleased with our year end achievements in customer and bookings growth and our ability to exceed 2010 cash flow targets. Our customer acquisition and sales goals for fiscal year 2011 are very ambitious, but I'm optimistic based on 2010 growth and momentum that we will be able to achieve them."

Product, sales and marketing momentum

During Q4 2010, expressor continued to release breakthrough products, increase customers, hired senior staff and receive positive customer and analyst feedback on its brand new expressor 3.0 data integration platform. Key highlights include:

   •      Launched expressor 3.0 beta program, which was started in mid-2010 and was opened to the public in earlier November. Over 1,500 unique users downloaded the new expressor Studio beta product and utilized the company’s new Community Center to receive free online forum support, online training via tutorials, and access to expressor’s knowledge base and online documentation.

   •      Released expressor Studio 3.0 as a free community edition in late December 2010 and announced its general availability (GA) in early January. expressor Studio is a next-generation data integration application with simplified data mappings and reusable business rules. The GA release of expressor Studio is being followed by the release of the commercial expressor Standard Edition 3.1 in late February 2011.

   •      In addition to free community forum support, expressor announced a comprehensive annual support package priced at 1,150 dollars, which enables expressor Studio users to receive unlimited incidence reporting; email and phone support; guaranteed response; automatic notification of updates and bug fixes; 3 hours of product mentoring; and the ability to file enhancement requests. This comprehensive, yet affordable offering is the most generous support package in the industry and by far outmatches similarly priced offerings provided by open source ETL vendors.

   •      Added new and repeat customers including Western World Insurance Group and Viverae and continued joint partnering and marketing with Teradata by exhibiting at the Teradata Partners user group conference in late October, and conducting its first joint webinar with Teradata in early November 2010.

   •      expressor also had a strong showing at the PASS SQL Server Summit 2010 the week of November 8, where the company demonstrated the new expressor Studio 3.0 product, announced the public beta and GA plans for it, and jumpstarted the Studio download program right at the show floor. At the event, expressor held its first SQL Server MVP advisory council meeting to receive their input on how expressor can best position and market its product into the SQL Server community.

   •      Brought on board Alan DiPietro, formerly of LogMeIn, as Vice President of Sales, who is an expert in building and managing high-transaction sales environments. expressor also hired Wiqar Chaudry, formerly of Mobile Messenger and Epsilon, as the company’s product manager for the expressor 3.x product line.

“We like the new Semantic Types capability in expressor Studio 3.0 and are firmly of the belief that the use of semantics is the way forward in many technology areas, of which data integration is just one,” said Philip Howard, Research Director at Bloor Research. “When combined with cross-core parallelism in the commercial editions of expressor 3.x, it is our opinion that expressor offers significant advantages over traditional methods in terms of ease of use, reuse and performance.”

About expressor software

expressor software knows data integration -- and we know today’s most capable data integration tools are too complex and too expensive. Our vision is to provide enterprise-class data integration software that is cost-effective, fast and easy to use.

expressor’s game-changing usability enables you to use less technical, lower-cost development resources. Our unique, active metadata foundation simplifies data mapping and transformation to reduce your time-to-value. And our dramatically lower cost makes it easy to justify replacing your brittle and expensive hand-coded implementations or underperforming in-house ETL tools. Version 3 of expressor is a comprehensive design, development and deployment platform available in three editions tailored to support the full range of data integration applications, from tactical data migrations to the largest enterprise data warehouses and strategic, predictive analytics.

To learn more about what makes expressor the leader in affordable, enterprise-class data integration, visit http://www.expressor-software.com or download the free expressor Studio at http://www.expressorStudio.com.

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