EVERQUOTE, INC. - 10-Q - Management's Discussion and Analysis of Financial Condition and Results of Operations. - Insurance News | InsuranceNewsNet

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November 8, 2021 Newswires
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EVERQUOTE, INC. – 10-Q – Management's Discussion and Analysis of Financial Condition and Results of Operations.

Edgar Glimpses
The following discussion of our financial condition and results of operations
should be read together with our condensed consolidated financial statements and
related notes and other financial information included elsewhere in this
Quarterly Report on Form
10-Q
and our consolidated financial statements and the related notes and other
financial information included in our Annual Report on Form
10-K
for the year ended December 31, 2020, on file with the Securities and Exchange
Commission. The following discussion contains forward-looking statements that
reflect our plans, estimates and beliefs. Our actual results could differ
materially from those discussed in the forward-looking statements. Factors that
could cause or contribute to these differences include those discussed below and
elsewhere in this Quarterly Report on Form
10-Q,
particularly in the section titled "Risk Factors."
Overview
EverQuote makes insurance shopping easy, efficient and personal, saving
consumers and insurance providers time and money.
We operate a leading online marketplace for insurance shopping, connecting
consumers with insurance providers. Our mission is to empower insurance shoppers
to better protect life's most important assets-their family, property, and
future. Our vision is to become the largest online source of insurance policies
by using data and technology to make insurance simpler, more affordable and
personalized, ultimately reducing cost and
risk. Our results-driven marketplace, powered by our proprietary data and
technology platform, is reshaping the insurance shopping experience for
consumers and improving the way insurance providers, which we view as including
both carriers and agents, attract and connect with customers shopping for
insurance.
Finding the right insurance product is often challenging for consumers, who face
limited online options, complex, variable and opaque pricing, and myriad
coverage configurations. We present consumers with a single starting point for a
comprehensive and cost-effective insurance shopping experience. Our marketplace
reduces the time consumers spend searching across multiple sites by delivering
broader and more relevant results than consumers may find on their own. Our
service is free for consumers, and we derive our revenue from sales of consumer
referrals to insurance providers and, in select verticals, directly from
commissions on the sale of policies.
Insurance providers operate in a highly competitive and regulated industry and
typically
specialize on pre-determined subsets of
consumers. As a result, not every consumer is a good match for every provider,
and some providers struggle to efficiently reach the segments that are most
desirable for their business models. Traditional offline and online advertising
channels reach broad audiences but lack the fine-grained consumer acquisition
capabilities needed for optimally matching consumers to specific insurance
products. We connect providers to a large volume
of high-intent, pre-validated consumer referrals
that match the insurers' specific requirements. The transparency of our
marketplace, as well as the campaign management tools we offer, make it easy for
insurance providers to evaluate the performance of their marketing spend on our
platform and manage their own return on investment.
Since 2011, our core mission has been to make finding insurance easy and more
personal, saving consumers and insurance providers time and money. We are
working to build the largest and most trusted online insurance marketplace in
the world. In pursuing this goal, we have consistently innovated through our
disruptive data driven approach. Highlights of our history of innovation
include:

  •   In 2011, we launched the EverQuote marketplace for auto insurance.


• In 2013, we launched EverQuote Pro, our provider portal, for carriers.



  •   In 2015, we launched EverQuote Pro for agents.



  •   In 2016, we added home and life insurance in our marketplace.


• In 2018, we exceeded 46 million cumulative quote requests since launch of

          our marketplace.



     •    In 2019, we added health, renters and commercial insurance in our
          marketplace.



     •    In 2020, we launched our
          direct-to-consumer

insurance offerings in our life vertical and in our health vertical via

the acquisition of Crosspointe Insurance & Financial Services, LLC, or

          Crosspointe.



     •    In August 2021, we launched our
          direct-to-consumer

insurance offerings in our auto and home verticals via the acquisition of

          Policy Fuel LLC and its affiliates, or PolicyFuel.



                                       22
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  Table of Contents
In the three months ended September 30, 2021 and 2020, our total revenue was
$107.6 million and $90.0 million, respectively, representing year-over-year
growth of 19.5%. We had net losses of $5.3 million and $3.2 million for the
three months ended September 30, 2021 and 2020, respectively, and had
$2.7 million and $5.2 million in adjusted EBITDA for the three months ended
September 30, 2021 and 2020, respectively. In the nine months ended
September 30, 2021 and 2020, our total revenue was $316.4 million and
$249.6 million, respectively, representing year-over-year growth of 26.8%. We
had net losses of $11.0 million and $7.4 million for the nine months ended
September 30, 2021 and 2020, respectively, and had $14.1 million and
$13.0 million in adjusted EBITDA for the nine months ended September 30, 2021
and 2020, respectively. See the section
titled "-Non-GAAP Financial
Measure" for information regarding our use of adjusted EBITDA and its
reconciliation to net income (loss) determined in accordance with generally
accepted accounting principles in the United States, or GAAP.
COVID-19
In March 2020, the World Health Organization declared the outbreak of
COVID-19
a pandemic. The
COVID-19
pandemic has continued to spread throughout the United States and the world and
has resulted in authorities implementing numerous measures to contain the virus,
including travel bans and restrictions, quarantines,
shelter-in-place
orders, and business limitations and shutdowns. While we are unable to
accurately predict the full impact that
COVID-19
will have on our results from operations, financial condition, liquidity and
cash flows due to numerous uncertainties, including the duration and severity of
the pandemic and containment measures, our compliance with these measures has
impacted our
day-to-day
operations and could disrupt our business and operations, as well as that of our
customers and consumer traffic to our marketplace for an indefinite period of
time. For example, we believe that immediately after
shelter-in-place
orders went into effect consumers performed less searches for insurance online.
To support the health and well-being of our employees, customers, partners and
communities, a majority of our employees continue to work remotely, however our
offices are open for use. While such disruptions have not had a material adverse
impact on our financial results through September 30, 2021, such disruptions may
impact consumer insurance shopping behavior. We continue to monitor and are
managing our operations for the ongoing impact of
COVID-19.
Factors Affecting Our Performance
We believe that our performance and future growth depend on a number of factors
that present significant opportunities for us but also pose risks and
challenges, including those discussed below and in the section titled "Risk
Factors."
Auto insurance industry risk
We derive a significant portion of our revenue from auto insurance providers and
our financial results depend on the performance of the auto insurance industry.
For example, in 2016, the U.S. commercial auto insurance industry experienced
its worst underwriting performance in 15 years, with higher loss ratios that
were driven by both adverse claim severity and frequency trends. As a result,
our auto insurance carrier customers reduced marketing spend and cost per sale
targets the following year, ultimately impacting our revenue growth in the auto
insurance vertical in 2017. More recently, and specifically starting in the
third quarter of 2021, the auto insurance industry has experienced similar
challenges, which is impacting our revenue growth in the auto insurance
vertical. We believe this trend will continue into 2022.
Expanding consumer traffic
Our success depends in part on the growth of our consumer traffic, as measured
by quote requests. We have historically increased consumer traffic to our
marketplace by expanding existing advertising channels and adding new channels.
We plan to continue to increase consumer traffic by leveraging the features and
growing data assets of our platform. While we plan to increase consumer traffic
over the long term, we also have the ability to decrease advertising, which
would likely result in a decrease in quote requests from consumers targeted by
such advertising, if we believe the revenue associated with such consumer
traffic does not result in incremental profit to our business.
Increasing the number of insurance providers and their respective spend in our
marketplace
Our success also depends on our ability to retain and grow our insurance
provider network. We have expanded both the number of insurance providers and
the spend per provider on our platform. While not a factor in our historical
increases in revenue per quote request, we believe we have an opportunity to
increase the number of referrals per quote request while increasing the bind
rate per quote request, which would allow us to increase our revenue at low
incremental cost.
Revenue per quote request
We seek to increase our revenue per quote request by attaining higher insurance
provider bids and by increasing the number of referrals per quote
request. Insurance provider bids are influenced by competition in our
marketplace auctions, the performance of our consumer referrals for insurance
providers relative to other consumer acquisition channels, as well as by market
conditions, insurance provider budgets and insurance providers' new customer
acquisition targets. Increases in revenue per quote request allow us to increase
advertising and consumer traffic to our marketplace while maintaining or
increasing variable marketing margin. We believe revenue per quote request will
decrease in the near term as a result of reduced marketing spend from our auto
insurance carrier customers.

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Cost per quote request
We seek to efficiently acquire consumers by increasing the effectiveness of our
consumer advertising and insurance marketplace. Cost per quote request is
influenced by the cost and mix of advertising and the conversion rate of
marketplace visitors who request an insurance quote. While we seek to minimize
cost per quote request, we may incur increased cost per quote request in order
to achieve profitability at relative volumes of quote requests and revenue per
quote request. We believe cost per quote request will decrease in the near term
as a result of reduced marketing spend by the auto insurance industry.
Key Business Metrics
We regularly review a number of metrics, including GAAP operating results and
the key metrics listed below, to evaluate our business, measure our performance,
identify trends affecting our business, formulate financial projections, and
make operating and strategic decisions. Some of these
metrics are non-financial metrics or
are financial metrics that are not defined by GAAP.
Quote Requests
Quote requests are consumer-initiated requests for an insurance quote that
result from a website form, telephones calls with a consumer, or other
interactions we have with consumers through third-party websites that result in
a revenue generating transaction.
Variable Marketing Margin
We define variable marketing margin, or VMM, as revenue, as reported in our
consolidated statements of operations and comprehensive loss, less advertising
costs (a component of sales and marketing expense, as reported in our statements
of operations and comprehensive loss). We use VMM to measure the efficiency of
individual advertising and consumer acquisition sources and
to make trade-off decisions to
manage our return on advertising. We do not use VMM as a measure of
profitability.
Adjusted EBITDA
We define adjusted EBITDA as net income (loss), adjusted to exclude: stock-based
compensation expense, depreciation and amortization expense, acquisition-related
costs, interest income and the provision for (benefit from) income taxes.
Adjusted EBITDA
is a non-GAAP financial measure
that we present in this Quarterly Report
on Form 10-Q to supplement
the financial information we present on a GAAP basis. We monitor and present
adjusted EBITDA because it is a key measure used by our management and board of
directors to understand and evaluate our operating performance, to establish
budgets and to develop operational goals for managing our business. Adjusted
EBITDA should not be considered in isolation from, or as an alternative to,
measures prepared in accordance with GAAP. Adjusted EBITDA should be considered
together with other operating and financial performance measures presented in
accordance with GAAP. Also, adjusted EBITDA may not necessarily be comparable to
similarly titled measures presented by other companies. For further explanation
of the uses and limitations of this measure and a reconciliation of adjusted
EBITDA to the most directly comparable GAAP measure, net income (loss),
please see "-Non GAAP Financial Measure".
Key Components of Our Results of Operations
Revenue
We generate our revenue by selling consumer referrals to insurance provider
customers, consisting of carriers and agents, as well as to indirect
distributors. To simplify the quoting process for the consumer and improve
performance for the provider, we are able to provide consumer-submitted quote
request data along with each referral. We support three secure consumer referral
formats:

  •   Clicks: An
      online-to-online
      referral, with a handoff of the consumer to the provider's website.



  •   Data: An
      online-to-offline
      referral, with quote request data transmitted to the provider for
      follow-up.



     •    Calls: An
          online-to-offline
          referral for outbound calls and an
          offline-to-offline

referral for inbound calls, with the consumer and provider connected by

          phone.



                                       24
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We recognize revenue from consumer referrals at the time of delivery. Our
revenue is comprised of consumer referral fees from the automotive and other
insurance verticals, which includes home and renters, life, health and
commercial insurance verticals, as follows:

                  Three Months Ended           Nine Months Ended
                     September 30,               September 30,
                   2021          2020         2021          2020

                    (in thousands)              (in thousands)
Automotive      $   89,666       74,779     $ 260,505     $ 207,014
Other               17,897       15,198        55,943        42,629

Total Revenue   $  107,563     $ 89,977     $ 316,448     $ 249,643



Cost and Operating Expenses
Our cost and operating expenses consist of cost of revenue, sales and marketing,
research and development, and general and administrative expenses.
We allocate certain overhead expenses, such as rent, utilities, office supplies
and depreciation and amortization of general office assets, to cost of revenue
and operating expense categories based on headcount. As a result, an overhead
expense allocation is reflected in cost of revenue and each operating expense
category. Personnel-related costs included in cost of revenue and each operating
expense category include wages, fringe benefit costs and stock-based
compensation expense.
Cost of Revenue
Cost of revenue is comprised primarily of the costs of operating our marketplace
and delivering consumer referrals to our customers. These costs consist
primarily of technology service costs including hosting, software, data
services, and third-party call center costs. In addition, cost of revenue
includes depreciation and amortization of our platform technology assets and
personnel-related costs.
Sales and Marketing
Sales and marketing expenses consist primarily of advertising and marketing
expenditures as well as personnel-related costs for employees engaged in sales,
marketing, data analytics and consumer acquisition functions and amortization of
sales and marketing-related intangible assets. Advertising expenditures consist
of variable costs that are related to attracting consumers to our marketplace,
generating consumer quote requests, and promoting our marketplace to carriers
and agents. Advertising costs are expensed as incurred. Marketing costs consist
primarily of content and creative development, public relations, memberships,
and event costs. In order to continue to grow our business and brand awareness,
we expect that we will continue to commit substantial resources to our sales and
marketing efforts. We expect our sales and marketing expense will increase in
the near term, both as a percentage of revenue and in absolute dollars, but
decrease in the longer term as a percentage of revenue due to efficiencies of
scale and improvements in our marketplace technology.
Research and Development
Research and development expenses consist primarily of personnel-related costs
for software development and product management. We have focused our research
and development efforts on improving ease of use and functionality of our
existing marketplace platform and developing new offerings and internal tools.
We primarily expense research and development costs. Direct development costs
related to software enhancements that add functionality are capitalized and
amortized as a component of cost of revenue. We expect that research and
development expenses will increase as we continue to enhance and expand our
platform technology.
General and Administrative
General and administrative expenses consist of personnel-related costs and
related expenses for executive, finance, legal, human resources, technical
support and administrative personnel as well as the costs associated with
professional fees for external legal, accounting and other consulting services,
insurance premiums and payment processing and billing costs. We expect general
and administrative expenses to increase as we continue to incur the costs of
compliance associated with being a publicly traded company, including legal,
audit, insurance and consulting fees.
Acquisition-related
Acquisition-related costs include expenses associated with third-party
professional services we utilize for the evaluation and execution of
acquisitions as well as changes in the fair value of our contingent
consideration liabilities recorded as the result of the Crosspointe and
PolicyFuel acquisitions.

                                       25
--------------------------------------------------------------------------------
  Table of Contents
Other Income
Other income consists of interest income and other income. Interest income
consists of interest earned on invested cash balances. Other income consists of
miscellaneous income unrelated to our core operations.
Income Taxes
We have not recorded income tax benefits for the net operating losses incurred
or the research and development tax credits generated in the nine months ended
September 30, 2021 and 2020, as we believe, based upon the weight of available
evidence, that it is more likely than not that all of our net operating loss and
tax credit carryforwards will not be realized. As of December 31, 2020, we had
federal net operating loss carryforwards of $72.9 million, which may be
available to offset future taxable income, of which $9.0 million of the total
net operating loss carryforwards expire at various dates beginning in 2029,
while the remaining $63.9 million do not expire but are limited in their usage
to an annual deduction equal to 80% of annual taxable income. As of December 31,
2020, we had state net operating loss carryforwards of $60.7 million, which may
be available to offset future taxable income and expire at various dates
beginning in 2027. As of December 31, 2020, we also had federal and state
research and development tax credit carryforwards of $4.5 million and
$2.4 million, respectively, which may be available to reduce future tax
liabilities and expire at various dates beginning in 2030 and 2029,
respectively. We had recorded a full valuation allowance against our net
deferred tax assets at December 31, 2020. During the three and nine months ended
September 30, 2021, we released $2.5 million of our valuation allowance related
to the net deferred tax liability recorded as a result of the PolicyFuel
acquisition. We maintain a valuation allowance on our overall net deferred tax
asset as it is deemed more likely than not the net deferred tax asset will not
be realized.
Non-GAAP Financial
Measure
To supplement our financial statements presented in accordance with GAAP and to
provide investors with additional information regarding our financial results,
we present in this Quarterly Report on
Form 10-Q
adjusted EBITDA as a
non-GAAP financial
measure. Adjusted EBITDA is not based on any standardized methodology prescribed
by GAAP and is not necessarily comparable to similarly titled measures presented
by other companies.
Adjusted EBITDA
. We define adjusted EBITDA as our net income (loss), excluding the impact of
stock-based compensation expense; depreciation and amortization expense;
acquisition-related costs; interest income; and our provision for (benefit from)
income taxes. The most directly comparable GAAP measure to adjusted EBITDA is
net income (loss). We monitor and present in this Quarterly Report on
Form 10-Q adjusted
EBITDA because it is a key measure used by our management and board of directors
to understand and evaluate our operating performance, to establish budgets and
to develop operational goals for managing our business. In particular, we
believe that excluding the impact of these expenses in calculating adjusted
EBITDA can provide a useful measure
for period-to-period comparisons
of our core operating performance.
We use adjusted EBITDA to evaluate our operating performance and trends and make
planning decisions. We believe adjusted EBITDA helps identify underlying trends
in our business that could otherwise be masked by the effect of the expenses
that we exclude in the calculation of adjusted EBITDA. Accordingly, we believe
that adjusted EBITDA provides useful information to investors and others in
understanding and evaluating our operating results, enhancing the overall
understanding of our past performance and future prospects.
Adjusted EBITDA is not prepared in accordance with GAAP and should not be
considered in isolation of, or as an alternative to, measures prepared in
accordance with GAAP. There are a number of limitations related to the use of
adjusted EBITDA rather than net income (loss), which is the most directly
comparable financial measure calculated and presented in accordance with GAAP.
Some of these limitations are:

• adjusted EBITDA excludes stock-based compensation expense as it has

recently been, and will continue to be for the foreseeable future, a

          significant
          recurring non-cash expense
          for our business;


• adjusted EBITDA excludes depreciation and amortization expense and,

although this is

a non-cash expense,

the assets being depreciated and amortized may have to be replaced in the

          future;



     •    adjusted EBITDA excludes acquisition-related costs that affect cash
          available to us and the change in fair value of
          non-cash
          contingent consideration;


• adjusted EBITDA does not reflect the cash received from interest income

          on our investments, which affects the cash available to us;



     •    adjusted EBITDA does not reflect income tax expense (benefit) that
          affects cash available to us; and



                                       26

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Table of Contents

     •    the expenses and other items that we exclude in our calculation of
          adjusted EBITDA may differ from the expenses and other items, if any,
          that other companies may exclude from adjusted EBITDA when they report
          their operating results.


In addition, other companies may use other measures to evaluate their
performance, all of which could reduce the usefulness of adjusted EBITDA as a
tool for comparison.
The following table reconciles adjusted EBITDA to net income (loss), the most
directly comparable financial measures calculated and presented in accordance
with GAAP.
Reconciliation of Net Loss to Adjusted EBITDA:

                                  Three Months Ended            Nine Months Ended
                                     September 30,                September 30,
                                  2021           2020          2021           2020

                                    (in thousands)               (in thousands)
Net loss                        $  (5,272 )    $ (3,184 )    $ (10,954 )    $ (7,434 )
Stock-based compensation            8,348         7,200         22,957        17,990
Depreciation and amortization       1,298           731          3,608         2,174
Acquisition-related                   819           480          1,005           480
Interest income                        (9 )         (18 )          (33 )        (176 )
Benefit from income taxes          (2,510 )          -          (2,510 )          -

Adjusted EBITDA                 $   2,674      $  5,209      $  14,073      $ 13,034



Results of Operations
Comparison of the Three and Nine months ended September 30, 2021 and 2020
The following tables set forth our results of operations for the periods shown:

                                                   Three Months Ended September 30,                Nine Months Ended September 30,
                                                       2021                   2020                   2021                      2020

                                                            (in thousands)                                  (in thousands)
Statement of Operations Data:
Revenue(1)                                      $        107,563         $  

89,977 $ 316,448 $ 249,643


Cost and operating expenses(2):
Cost of revenue                                            5,994                  5,378                17,758                     15,690
Sales and marketing                                       92,545                 73,598               265,724                    204,663
Research and development                                   9,259                  8,149                26,885                     21,574
General and administrative                                 6,731                  5,661                18,527                     15,134
Acquisition-related                                          819                    480                 1,005                        480

Total cost and operating expenses                        115,348                 93,266               329,899                    257,541

Loss from operations                                      (7,785 )               (3,289 )             (13,451 )                   (7,898 )
Other income (expense):
Interest income                                                9                     18                    33                        176
Other income (expense), net                                   (6 )                   87                   (46 )                      288

Total other income (expense), net                              3                    105                   (13 )                      464

Loss before income taxes                                  (7,782 )               (3,184 )             (13,464 )                   (7,434 )
Benefit from income taxes                                  2,510                      -                 2,510                          -

Net loss                                        $         (5,272 )       $       (3,184 )     $       (10,954 )       $           (7,434 )

Other Financial and Operational Data:
Quote requests                                             7,613                  6,291                22,114                     20,460
Variable marketing margin                       $         32,401         $       29,428       $        96,669         $           76,721
Adjusted EBITDA(3)                              $          2,674         $        5,209       $        14,073         $           13,034



                                       27
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  Table of Contents
(1) Comprised of revenue from the following distribution channels:



                                        Three Months Ended                                Nine Months Ended

                                          September 30,                                     September 30,
                                  2021                      2020                    2021                     2020
Direct channels                          89 %                      93 %                    90 %                     93 %
Indirect channels                        11 %                       7 %                    10 %                      7 %

                                        100 %                     100 %                   100 %                    100 %



(2) Includes stock-based compensation expense as follows:




                                         Three Months Ended                          Nine Months Ended

                                           September 30,                               September 30,
                                     2021                  2020                 2021                  2020

                                           (in thousands)                             (in thousands)
Cost of revenue                 $          108         $         111        $         282        $          253
Sales and marketing                      3,366                 3,080                9,216                 7,322
Research and development                 2,692                 2,228                7,340                 5,366
General and administrative               2,182                 1,781                6,119                 5,049

                                $        8,348         $       7,200        $      22,957        $       17,990




(3) See
    "-Non-GAAP

Financial Measure" for information regarding our use of adjusted EBITDA as a

non-GAAP

financial measure and a reconciliation of adjusted EBITDA to its comparable

GAAP financial measure.


Revenue:

                                  Three Months Ended                                                 Nine Months Ended
                                     September 30,                        Change                       September 30,                        Change
                               2021                 2020            Amount         %              2021                2020            Amount         %

                                             (dollars in thousands)                                             (dollars in thousands)
Revenue                   $       107,563      $       89,977      $ 17,586        19.5 %    $      316,448      $      249,643      $ 66,805        26.8 %


Revenue increased by $17.6 million from $90.0 million for the three months ended
September 30, 2020 to $107.6 million for the three months ended September 30,
2021. The increase in revenue was due to increases of $14.9 million and
$2.7 million from our automotive and other insurance marketplace verticals,
respectively. The increase in revenue from our automotive vertical was primarily
due to an increase in the volume of quote requests resulting from increased
advertising to attract consumers, partially offset by a decrease in revenue per
quote request. The increase in revenue from our other marketplace verticals was
driven by an increase in revenue per quote request as a result of increased
demand for consumer referrals by our insurance providers.
Revenue increased by $66.8 million from $249.6 million for the nine months ended
September 30, 2020 to $316.4 million for the nine months ended September 30,
2021. The increase in revenue was due to increases of $53.5 million and
$13.3 million from our automotive and other insurance marketplace verticals,
respectively. The increase in revenue from our automotive vertical was primarily
due to an increase in revenue per quote request as a result of increased demand
for higher performing consumer referrals by our insurance providers and an
increase in the volume of quote requests resulting from increased advertising to
attract consumers. The increase in revenue from our other marketplace verticals
was primarily driven by an increase in revenue per quote request as a result of
increased demand for consumer referrals by our insurance providers.
Cost of Revenue

                                      Three Months Ended                                                    Nine Months Ended

                                        September 30,                         Change                          September 30,                         Change
                                  2021                 2020             Amount          %               2021                 2020            Amount          %

                                                  (dollars in thousands)                                               (dollars in thousands)
Cost of revenue               $       5,994        $       5,378       $    616         11.5 %     $       17,758       $       15,690       $ 2,068         13.2 %
Percentage of revenue                   5.6 %                6.0 %                                            5.6 %                6.3 %



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Cost of revenue increased by $0.6 million from $5.4 million for the three months
ended September 30, 2020 to $6.0 million for the three months ended
September 30, 2021. The increase in cost of revenue was primarily due to
increased third-party call center costs of $0.8 million related to volume
increases of call referrals and increased depreciation and amortization expense
of $0.2 million, partially offset by a decrease in hosting costs of
$0.3 million.
Cost of revenue increased by $2.1 million from $15.7 million for the nine months
ended September 30, 2020 to $17.8 million for the nine months ended
September 30, 2021. The increase in cost of revenue was primarily due to
increased third-party call center costs of $1.3 million related to volume
increases of call referrals, increased depreciation and amortization expense of
$0.5 million, increased hosting costs of $0.2 million and increased technical
service costs of $0.2 million.
Sales and Marketing

                                  Three Months Ended                                                    Nine Months Ended

                                    September 30,                         Change                          September 30,                         Change
                              2021                 2020             Amount          %               2021                 2020             Amount          %

                                              (dollars in thousands)                                               (dollars in thousands)
Sales and marketing
expense                   $      92,545       $       73,598       $ 18,947         25.7 %     $      265,724       $      204,663       $ 61,061         29.8 %
Percentage of revenue              86.0 %               81.8 %                                           84.0 %               82.0 %


Sales and marketing expenses increased by $18.9 million from $73.6 million for
the three months ended September 30, 2020 to $92.5 million for the three months
ended September 30, 2021. The increase in sales and marketing expense was
primarily due to an increase in advertising expenditures of $14.6 million and an
increase in personnel-related costs of $3.7 million.
Sales and marketing expenses increased by $61.1 million from $204.7 million for
the nine months ended September 30, 2020 to $265.7 million for the nine months
ended September 30, 2021. The increase in sales and marketing expense was
primarily due to an increase in advertising expenditures of $46.8 million and an
increase in personnel-related costs of $12.2 million. Personnel-related costs
for the nine months ended September 30, 2021 and 2020 included stock-based
compensation expense of $9.2 million and $7.3 million, respectively.
Research and Development

                                     Three Months Ended                                                   Nine Months Ended

                                       September 30,                         Change                         September 30,                         Change
                                 2021                 2020            Amount          %               2021                 2020            Amount          %

                                                (dollars in thousands)                                               (dollars in thousands)
Research and development
expense                      $       9,259        $       8,149       $ 1,110         13.6 %     $       26,885       $       21,574       $ 5,311         24.6 %
Percentage of revenue                  8.6 %                9.1 %                                           8.5 %                8.6 %


Research and development expenses increased by $1.1 million from $8.1 million
for the three months ended September 30, 2020 to $9.3 million for the three
months ended September 30, 2021. The increase in research and development
expense was primarily due to an increase in personnel-related costs of
$0.6 million as a result of our continued hiring of research and development
employees and a shift towards hiring more senior personnel, to further develop
and enhance our marketplace websites and technology. Personnel-related costs for
the three months ended September 30, 2021 and 2020 included stock-based
compensation expense of $2.7 million and $2.2 million, respectively. Technical
service costs also increased by $0.4 million for the three months ended
September 30, 2021 as compared to the three months ended September 30, 2020.
Research and development expenses increased by $5.3 million from $21.6 million
for the nine months ended September 30, 2020 to $26.9 million for the nine
months ended September 30, 2021. The increase in research and development
expense was primarily due to an increase in personnel-related costs of
$4.4 million as a result of our continued hiring of research and development
employees and a shift towards hiring more senior personnel, to further develop
and enhance our marketplace websites and technology. Personnel-related costs for
the nine months ended September 30, 2021 and 2020 included stock-based
compensation expense of $7.3 million and $5.4 million, respectively. Technical
service costs also increased by $0.9 million for the nine months ended
September 30, 2021 as compared to the nine months ended September 30, 2020.

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General and Administrative

                                      Three Months Ended                                                  Nine Months Ended
                                        September 30,                         Change                        September 30,                        Change
                                  2021                 2020            Amount          %               2021               2020            Amount          %

                                                 (dollars in thousands)                                              (dollars in thousands)
General and
administrative expense        $       6,731        $       5,661       $ 1,070         18.9 %     $       18,527       $     15,134       $ 3,393         22.4 %
Percentage of revenue                   6.3 %                6.3 %                                           5.9 %              6.1 %


General and administrative expenses increased by $1.1 million from $5.7 million
for the three months ended September 30, 2020 to $6.7 million for the three
months ended September 30, 2021. The increase in general and administrative
expenses was primarily due to an increase in personnel-related costs of
$0.8 million. Personnel-related costs for the three months ended September 30,
2021 and 2020 included stock-based compensation expense of $2.2 million and
$1.8 million, respectively.
General and administrative expenses increased by $3.4 million from $15.1 million
for the nine months ended September 30, 2020 to $18.5 million for the nine
months ended September 30, 2021. The increase in general and administrative
expenses was primarily due to an increase in personnel-related costs of
$2.1 million, an increase in professional and accounting fees of $0.5 million
and an increase in insurance costs of $0.4 million. Personnel-related costs for
the nine months ended September 30, 2021 and 2020 included stock-based
compensation expense of $6.1 million and $5.0 million, respectively.
Acquisition-related
Acquisition-related costs for the three and nine months ended September 30, 2021
include expenses associated with third-party professional services we utilized
for the evaluation of our anticipated acquisition of PolicyFuel of $0.4 million
and $0.9 million, respectively, as well as changes in the fair value of our
contingent consideration liabilities related to our acquisitions of $0.4 million
and $0.1 million, respectively. The change in the fair value of our contingent
consideration liabilities was primarily due to a change in estimate of our
forecasted revenue related to PolicyFuel, partially offset by a decrease in the
market value of our Class A common stock during the periods.
Acquisition-related costs for each of the three and nine months ended
September 30, 2020 were $0.5 million consisting of expenses associated with
third-party professional services we utilized for our acquisition of
Crosspointe.
Other Income (Expense)
Other income (expense), net was not significant for the three and nine months
ended September 30, 2021. Other income (expense), net included sublease income
of $0.1 million and $0.3 million in the three and nine months ended
September 30, 2020, respectively.
Benefit from income taxes
We recorded an income tax benefit of $2.5 million for the three and nine months
ended September 30, 2021 due to the release of a portion of our valuation
allowance as a result of the PolicyFuel acquisition. The net deferred tax
liability recorded for PolicyFuel primarily relates to the intangible assets
recognized in purchase accounting which are
non-deductible
for tax purposes and result in a deferred tax liability. The net deferred tax
liability is a source of income to support the recognition of a portion of our
existing deferred tax assets. Therefore, we recorded a discrete tax benefit for
the release of a portion of our valuation allowance related to the net deferred
tax liability recorded in purchase accounting. We maintain a valuation allowance
on our overall net deferred tax asset as it is deemed more likely than not the
net deferred tax asset will not be realized.
Quote Requests

                                 Three Months Ended                                                Nine Months Ended
                                   September 30,                       Change                        September 30,                       Change
                              2021                2020           Amount         %              2021                 2020           Amount         %

                                      (in thousands except percentages)                                (in thousands except percentages)
Quote requests                    7,613               6,291        1,322        21.0 %             22,114              20,460        1,654        8.1 %

Quote requests increased for the three and nine months ended September 30, 2021
as compared to prior year periods due to increased spending on advertising.

                                       30
--------------------------------------------------------------------------------
  Table of Contents
Variable Marketing Margin

                                                   Three Months Ended                                               Nine Months Ended
                                                     September 30,                       Change                       September 30,                       Change
                                                2021                2020            Amount        %              2021                2020            Amount        %

                                                             (dollars in thousands)                                           (dollars in thousands)
Revenue                                    $      107,563      $       89,977      $ 17,586       19.5 %    $      316,448      $      249,643      $ 66,805       26.8 %
Less: total advertising expense (a
component of sales and marketing
expense)                                           75,162              60,549                                      219,779             172,922

Variable marketing margin                  $       32,401      $       29,428      $  2,973       10.1 %    $       96,669      $       76,721      $ 19,948       26.0 %

Percentage of revenue                                30.1 %              32.7 %                                       30.5 %              30.7 %


The increase in variable marketing margin was due primarily to increased quote
requests.
Liquidity and Capital Resources
At September 30, 2021, our principal sources of liquidity were cash and cash
equivalents of $41.8 million and availability of $25.0 million under our
revolving line of credit.
Borrowings under our revolving line of credit are collateralized by
substantially all of our assets and property. Additionally, we are subject under
our revolving line of credit to affirmative and negative covenants to which we
will remain subject until maturity. These covenants include limitations on our
ability to incur additional indebtedness and engage in certain fundamental
business transactions, such as mergers or acquisitions of other businesses. In
addition, we are required to maintain a minimum asset coverage ratio of 1.5 to 1
calculated as the sum of unrestricted cash and qualified accounts receivable
divided by borrowings outstanding under the revolving line of credit. As of
September 30, 2021, we were in compliance with these covenants. Events of
default under our revolving line of credit include failure to make payments when
due, insolvency events, failure to comply with covenants and material adverse
events with respect to us. In the event of a default, the lender may declare all
borrowings immediately due and payable.
Since our inception, we have incurred operating losses and may continue to incur
losses in the foreseeable future. We believe our existing cash and cash
equivalents will be sufficient to fund our operating expenses and capital
expenditure requirements for at least the next 12 months, without considering
the borrowing availability under our revolving line of credit. Our future
capital requirements may vary materially from those currently planned and will
depend on many factors, including our rate of revenue growth, the timing and
extent of spending on business initiatives, purchases of capital equipment to
support our growth, the expansion of sales and marketing activities, expansion
of our business through acquisitions or our investments in complementary
offerings, technologies or businesses, market acceptance of our platform and
overall economic conditions. If we do not achieve our revenue goals as planned,
we believe that we can reduce our operating costs. If we need additional funds
and are unable to obtain funding on a timely basis, we may need to significantly
curtail our operations in an effort to provide sufficient funds to continue our
operations, which could adversely affect our business prospects.
Cash Flows
The following table shows a summary of our cash flows for the nine months ended
September 30, 2021 and 2020:

                                                                   Nine Months Ended
                                                                     September 30,
                                                                 2021            2020
                                                                    (in thousands)
Net cash provided by operating activities                      $  14,048       $  13,903
Net cash used in investing activities                            (18,230 )       (17,638 )
Net cash provided by financing activities                          3,091    

3,562

Effect of exchange rate changes on cash, cash equivalents
and restricted cash

                                                   (6 )  

-

Net decrease in cash, cash equivalents and restricted cash $ (1,097 )

$ (173 )




Net cash provided by operating activities
Operating activities provided $14.0 million and $13.9 million of cash during the
nine months ended September 30, 2021 and 2020, respectively. Cash provided by
operating activities in the nine months ended September 30, 2021 primarily
resulted from the offset of net
non-cash
charges of $24.2 million to our net loss of $11.0 million and net cash provided
by changes in our operating assets and liabilities of $0.8 million. Net cash
provided by changes in our operating assets and liabilities consisted primarily
of a $1.7 million decrease in accounts receivable and an aggregate $1.2 million
increase in accounts payable and accrued expenses and other

                                       31
--------------------------------------------------------------------------------
  Table of Contents
current liabilities, partially offset by a $0.9 million increase in prepaid
expenses and other current assets and a $1.1 million increase in other assets.
During the nine months ended September 30, 2020, operating activities provided
$13.9 million of cash, which primarily resulted from the offset of net
non-cash
charges of $20.2 million to our net loss of $7.4 million and net cash provided
by changes in our operating assets and liabilities of $1.2 million. Net cash
provided by changes in our operating assets and liabilities for the nine months
ended September 30, 2020 consisted primarily of a $7.7 million increase in
accounts payable and accrued expenses and other current liabilities and a
$2.0 million decrease in prepaid expenses and other current assets, partially
offset by a $9.3 million increase in accounts receivable. Other long-term
liabilities also increased by $0.8 million primarily due to the deferred payment
of employer tax remittances.
Changes in accounts receivable, accounts payable and accrued expenses and other
current liabilities in both periods were generally due to growth in our business
and timing of customer and vendor invoicing and payments.
Net cash used in investing activities
Net cash used in investing activities was $18.2 million and $17.6 million for
the nine months ended September 30, 2021 and 2020, respectively. Net cash used
in investing activities for the nine months ended September 30, 2021 and 2020
included cash paid of $16.0 million and $14.9 million to purchase PolicyFuel and
Crosspointe, respectively. Net cash used in investing activities for the nine
months ended September 30, 2021 and 2020 also included the acquisition of
property and equipment, which included the purchase of computer equipment for
our operations and employees, equipment, furniture and leasehold improvements
and the capitalization of certain software development costs. During the nine
months ended September 30, 2021 and 2020, we capitalized $1.7 million and
$2.1 million of software development costs, respectively.
Net cash provided by financing activities
During the nine months ended September 30, 2021 and 2020, net cash provided by
financing activities was $3.1 million and $3.6 million, respectively, and
consisted of proceeds received from the exercise of common stock options.
Contractual Obligations and Commitments
The following table summarizes our contractual obligations and commitments as of
December 31, 2020:

                                                                  Payments Due By Period
                                                   Less Than 1                                              More Than
                                     Total            Year           1 to 3 Years       4 to 5 Years         5 Years
                                                                      (in thousands)

Operating lease commitments(1) $ 11,784 $ 3,025 $

 5,657      $       2,276      $       826

Total                               $ 11,784      $       3,025      $       5,657      $       2,276      $       826



(1) Amounts in the table reflect payments due for our office leases under

operating lease agreements that expire at various dates through 2030.



There have been no material changes to our contractual obligations and
commitments from those disclosed in the table above as of December 31, 2020.
Critical Accounting Policies and Significant Judgments and Estimates
Our condensed consolidated financial statements are prepared in accordance with
GAAP. The preparation of our condensed consolidated financial statements and
related disclosures requires us to make estimates and judgments that affect the
reported amounts of assets, liabilities, revenue, costs and expenses, and the
disclosure of contingent assets and liabilities in our condensed consolidated
financial statements. We base our estimates on historical experience, known
trends and events, and various other factors that we believe are reasonable
under the circumstances, the results of which form the basis for making
judgments about the carrying values of assets and liabilities that are not
readily apparent from other sources. We evaluate our estimates and assumptions
on an ongoing basis. Our actual results may differ from these estimates under
different assumptions or conditions.
There have been no material changes to our critical accounting policies from
those disclosed in our financial statements and the related notes and other
financial information included in our Annual Report on Form
10-K
for the year ended December 31, 2020, on file with the Securities and Exchange
Commission.
Off-Balance
Sheet Arrangements
We did not have during the periods presented, and we do not currently have, any
off-balance
sheet arrangements, as defined in the rules and regulations of the Securities
and Exchange Commission.

                                       32
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  Table of Contents
Recently Issued Accounting Pronouncements
A description of recently issued accounting pronouncements that may potentially
impact our financial position and results of operations is disclosed in Note 2
to our unaudited condensed consolidated financial statements included in this
Quarterly Report on Form
10-Q.
During the nine months ended September 30, 2021 and 2020, inflation and changing
prices have not had a material effect on our business. We are unable to predict
whether inflation or changing prices will materially affect our business in the
foreseeable future.
Item 3. Quantitative and Qualitative Disclosures About Market Risk.
We have a credit agreement that provides us with a revolving line of credit of
up to $25.0 million. Borrowings bear interest at a floating rate of the greater
of 3.25% or the prime rate. As of September 30, 2021, we had no outstanding
borrowings under our revolving line of credit and therefore no material exposure
to fluctuations in interest rates.
We contract with vendors in foreign countries and have foreign subsidiaries. As
such, we have exposure to adverse changes in exchange rates of foreign
currencies associated with our foreign transactions and our foreign
subsidiaries. We believe this exposure to be immaterial. We do not hedge against
this exposure to fluctuations in exchange rates.
Item 4. Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive Officer and Chief
Financial Officer (our principal executive officer and principal financial
officer, respectively), evaluated the effectiveness of our disclosure controls
and procedures as of the end of the period covered by this Quarterly Report on
Form
10-Q.
The term "disclosure controls and procedures," as defined in Rules
13a-15(e)
and
15d-15(e)
under the Exchange Act, means controls and other procedures of a company that
are designed to ensure that information required to be disclosed by a company in
the reports that it files or submits under the Exchange Act is recorded,
processed, summarized and reported, within the time periods specified in the
Securities and Exchange Commission's rules and forms. Disclosure controls and
procedures include, without limitation, controls and procedures designed to
ensure that information required to be disclosed by a company in the reports
that it files or submits under the Exchange Act is accumulated and communicated
to the company's management, including its principal executive and principal
financial officers, or persons performing similar functions, as appropriate to
allow timely decisions regarding required disclosure.
Management recognizes that any controls and procedures, no matter how well
designed and operated, can provide only reasonable assurance of achieving their
objectives and our management necessarily applies its judgment in evaluating the
cost-benefit relationship of possible controls and procedures. Based on the
evaluation of our disclosure controls and procedures as of the end of the period
covered by this Quarterly Report on Form
10-Q,
our principal executive officer and principal financial officer have concluded
that, as of such date, our disclosure controls and procedures were not effective
due to the material weaknesses described below.
A material weakness is a deficiency, or a combination of deficiencies, in
internal control over financial reporting, such that there is a reasonable
possibility that a material misstatement of a company's annual or interim
financial statements will not be prevented or detected on a timely basis. We
have identified deficiencies in control over certain information technology (IT)
general controls for revenue-related systems that are relevant to the
preparation of our financial statements that constitute material weaknesses.
Specifically, we did not design and maintain:

         •   User access controls to ensure appropriate segregation of duties and
             that adequately restrict user and privileged access to certain
             financial applications, programs, and data to appropriate company
             personnel;


• Program change management controls for certain financial applications

             to ensure that IT program and data changes affecting financial IT
             applications and underlying accounting records are identified, tested,
             authorized and implemented appropriately; and



         •   Controls over the completeness and accuracy of data relevant to
             certain automated revenue calculations


These material weaknesses did not result in a misstatement to the financial
statements. However, the material weaknesses could impact the effectiveness of
segregation of duties controls, as well as the effectiveness of
IT-dependent
controls that could result in misstatements impacting revenue-related financial
statement accounts and disclosures that would result in a material misstatement
of the annual or interim consolidated financial statements that would not be
prevented or detected.
Remediation Plan
We and our board of directors are committed to maintaining a strong internal
control environment. Management, with the oversight of the audit committee of
our board of directors, has evaluated the material weaknesses described above
and designed a remediation plan to address the material weaknesses and enhance
our internal control environment. The remediation plan is being implemented and
includes a robust risk assessment process coupled with additional controls and
procedures. Management is committed to successfully implementing the remediation
plan as promptly as possible.

                                       33
--------------------------------------------------------------------------------
  Table of Contents
Changes in Internal Control over Financial Reporting
Other than the identification of the material weaknesses and remediation efforts
described above, there were no changes in our internal control over financial
reporting (as defined in Rules
13a-15(f)
and
15d-15(f)
under the Exchange Act) that occurred during the three months ended
September 30, 2021 that have materially affected, or are reasonably likely to
materially affect, our internal control over financial reporting.

                                       34

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