Six Reasons Why Your Prospects Are Not Buying Life Insurance

Are you like the majority of Americans who don't have life insurance, but also know that you should? Life insurance is probably something you're uncomfortable talking about, but it's far too important to put off. September is life insurance awareness month, making now a good time to reconsider what is really holding you back.

Erie Insurance provides perspective on the six most common reasons people delay buying life insurance:

1.  It's too expensive. Cost is the number one reason people don't have life insurance. A study from Life Happens and the financial and insurance organization LIMRA, shows that consumers tend to overestimate the price of life insurance. For instance, when asked how much a $250,000 term life insurance policy would be for a healthy 30-year-old, the median estimate was $500 annually—more than three times the actual cost. Life insurance is probably more affordable than you think—and there are lots of ways to bring the price into your comfort zone.
2.  I have a health condition. The good news is that having a health condition doesn't automatically disqualify you from getting life insurance. If you overcame a serious condition in the past or if you are managing a condition with the help of a medical professional, you can still be covered.
3. I don't have any kids. There are many reasons people with no children still need life insurance. Just a few include providing for a financially dependent spouse or another family member, having the money to pay for a funeral or being able to pay off a loan that has a cosigner. Life insurance can also help you leave a gift to a religious, educational or charitable organization near and dear to your heart.
4. I don't work outside of the home. If you stay home to care for kids or other family members, it may take hiring someone to replace all that you do. And that could be pricey, so definitely consider buying life insurance as a way to cover those additional expenses.
5. I'm not sure what I need. Most people don't—but your Erie Insurance agent is there to help you. Erie Family Life offers options like term insurance that's designed to last for a specific period of time and permanent plans designed to last a lifetime. Your ERIE agent can recommend one that works with your life and budget. You can also get an idea of how much life insurance you need by using our handy life insurance calculator.  For more information on where ERIE offers life insurance, check out our website for availability.
6. I don't have the time. Life is busy, which is why Erie Family Life offers e-signature on life insurance policies to make the process easy and convenient. You can also consider ERIE LifeSense^®, which can provide up to $90,000 worth of coverage in about 15 minutes. There are no doctor's visits or complicated forms—just a simple application with only a few medical questions.

An Erie Insurance agent can make the conversation about protecting the people that matter most as easy as possible. When it comes to life insurance, the only wrong choice is doing nothing at all.

Erie Insurance Group
According to A.M. Best Company, Erie Insurance Group, based in Erie, Pennsylvania, is the 9^th largest homeowners insurer and 12^th largest automobile insurer in the United States based on direct premiums written and the 16^th largest property/casualty insurer in the United States based on total lines net premium written. The Group, rated A+ (Superior) by A.M. Best Company, has more than 5 million policies in force and operates in 12 states and the District of Columbia. Erie Family Life Insurance Company is rated A (Excellent) by A.M. Best Company. Life insurance policies not written in New York state. Erie Insurance Group is a FORTUNE 500 company.

News releases and more information about Erie Insurance Group are available at www.erieinsurance.com.