Blue combines Aviva's insurance and digital expertise with Hillhouse's investment management capabilities and
"We are redefining insurance in
"Our purpose at Blue is to make people's lives easy by providing simple, flexible insurance solutions that come with zero commission. By removing the complexity from insurance, we are able to unlock exceptional value for customers. We encourage customers to take charge of their protection as we believe that they know their needs best."
Blue offers a digital experience throughout the entire insurance journey, with hassle-free engagement for customers at every step. It cuts out complicated processes and lengthy paperwork, and charges no commission as customers interact with Blue directly. It brings customers a new way of getting protection based on three fundamental principles:
Simple products and procedures that are easy to understand and follow
Blue offers an easy to use digital process that requires no paperwork. Customers will only have to answer three simple health assessment questions online to get the cover they need.
The product offerings from Blue are simple and easy to understand, focusing on customers' core needs and risks that they care about the most. With simple terms, customers can easily understand what will or will not be covered in each policy.
Flexibility that accommodates changes in people's lives
Blue provides an easy to use online journey for customers to purchase insurance anytime, anywhere in
Extraordinary value with zero commission to maximise the benefit to customers
Blue maximises value for customers by charging no commission. Combined with an efficient digital platform, Blue is able to offer affordable plans.
Blue is the trade name of