CUNA Mutual’s TruStage Life Product Sees Surge in Coverage
TruStage,
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"By melding consumer feedback and retail best practices, TruStage designed this coverage to target younger consumers with a wide range of coverage options to offer protection for home mortgages, children's education, income replacement and final expenses. Options are presented based on the buyer's budget, rather than forcing customers to purchase a set coverage amount,"
"Rapidly increasing adoption of our simplified-issue term life insurance product by middle market consumers clearly validates their interest in insurance that is user-friendly, affordable, and convenient to buy," said
The online application asks for the name of the beneficiary at the beginning of the process and displays it through each step. "This reminds applicants who they are protecting, which is the core purpose of purchasing life insurance," the company said.
TruStage simplified-issue term life insurance product recently won the 2017 Celent Model Insurer Award in the digital and omnichannel technology category for its ability to improve performance, deliver innovative solutions, and meet market demands when tackling issues that face all insurers today.
"We will continue to focus on improving the process and technology to help underinsured American families build financial security," added Sachatello.
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