Blue Cross and Blue Shield Association Trademark Application for “BLUE MEANS GO” Filed: Blue Cross and Blue Shield Association

2026 JUN 25 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- According to news reporting originating from Washington, D.C., by NewsRx journalists, a trademark application has been made for “BLUE MEANS GO” by Stacey J. Watson Markery Law LLC, representing Blue Cross and Blue Shield Association. This application was made available to the public on June 17, 2026.

The serial number for this application is 99888230.

The international trademark goods and services class codes for this trademark application are 009, 036 and 044.

As submitted by the applicant, this trademark application relates to the following goods and services:

• Downloadable software for providing health plan, health insurance, prescription, and health insurance benefit information; Downloadable software for providing health, wellness, healthcare, and medical information; Downloadable software for accessing, managing, modifying, retrieving, storing, and sharing health plan, health insurance, prescription, and health insurance benefit information; Downloadable software for accessing, managing, modifying, retrieving, storing, and sharing health, wellness, health care, and medical information; Downloadable software for providing access to information and resources about a wide variety of health, wellness, health care, insurance, prescription, insurance benefits, and medical topics; Downloadable software for health care insurance enrollment and re-enrollment;

• Insurance information; Insurance services, namely, underwriting life, disability and accidental death and dismemberment insurance; Insurance services, namely, underwriting, issuance and administration of medical, hospital and related health care services and benefit programs and life, disability and accidental death and dismemberment insurance; Insurance brokerage services; Providing information about healthcare insurance plans;

• Providing health information; Providing medical information; Providing healthcare information; Providing a website featuring information about health and wellness, namely, providing health, medical, and healthcare information in the field of physicians, primary care physicians, physician specialists, hospitals, and other healthcare providers; Providing a website featuring information about health and wellness, namely, health and wellness programs; Health care services, namely, health and wellness programs.

The registrar information for this application is: Stacey J. Watson Markery Law LLC, P.O. Box 84150, Gaithersburg, MD 20883, United State��� Keywords for this news article include: Blue Cross and Blue Shield Association, Health Insurance, Health and Medicine, Managed Care, Software, Wellness.

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