A.M. BestTV: Sell to Millennials in Ways They Want to Buy, Says Vantis Life CEO
“The insurance industry has to look at new ways to reach these individuals,” said Tedone. “This Millennial generation is not sure how to access life insurance, and they do not like the process they see when they do access it.”
Tedone added that none of the traditional ways of buying insurance appeal to technology-oriented Millennials today.
“This is why you have the advent of new sorts of initiatives, such as accelerated underwriting and technology-based applications. These are much more in sync with what Millennials want to see.”
Tedone believes it is important to recognize that Millennials are not a homogenous generation that all think and act alike. “There are many subcomponents to the generation, and the insurance industry has to understand that first and foremost,” he said.
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