Using the Internet to Attract Top Talent

February 2006 - Amazing as it may sound, nearly 95% of all job seekers are now turning to the internet to look for a new job opportunity.  The use of ‘niche’ (industry specific) job sites continues to grow as a talent marketplace where employers and recruiters reach hard-to-find, experienced and qualified insurance and financial services professionals.

'Niche' VS 'General' Job Sites

The internet is an extremely powerful and effective job advertising tool. In contrast with other conventional types of advertising, the internet offers users much broader reach. Results are delivered faster, and at less expense, than most traditional advertising methods. Today, many employers and recruiters consider ‘on-line’ job advertising an integral part of their hiring and recruiting process.

The marketing and advertising of industry specific 'niche’ job sites is highly targeted toward the professionals of the specific industry it serves, resulting in a much more qualified applicant pool with the experience and specialized skills, needed to get the job done.

'Niche' Job Sites offer a much larger pool of 'qualified' job candidates

While advertising with 'general' job boards can, at times, generate a lot of traffic from job seekers, all too often the results can be quite time consuming, with a disappointing number of actual 'qualified' job candidates.

Advertising your job opportunities effectively

Today, a well-rounded job advertising campaign might include your local newspaper (Let's face it . . . there are still a few highly qualified professionals out there that either don't have access to a computer at home, or don't use the internet to search for jobs), an ad on a good 'niche' job site and possibly an ad on a reputable general job site.

Established in 2001, InsuranceWorkForce.com, is a leading ‘niche’ insurance and financial services job site, offering job posting, including several fee based cross-posting options, a large resume database, national salary surveys, career center and much more.  They also cross-post all job ads with TopUSAJobs.com and Indeed.com resulting in substantially greater exposure for its’ advertisers.

All job search and resume posting services are free for job seekers.

Barbara Krueger, founder and CEO of this insurance job site, is also an industry veteran.  With 30 years in the business, Barbara understands the recruiting challenges faced when it comes to attracting and hiring the kind of talent and top notch professionals particular to the industry.  "We’re working hard to be the industry’s first choice in employment advertising.  A virtual one stop insurance job site, linking employers and recruiters with job candidates that have the experience, skills and specialized training necessary to get the job done," says Krueger.

For additional information, please visit:  www.InsuranceWorkForce.com

Contact information:

WorkForce Job Sites, Inc.
InsuranceWorkForce.com
Barbara Krueger, President/CEO
bkrueger@InsuranceWorkForce.com