Unitrin Direct Introduces New Auto Insurance Discounts in Michigan

Unitrin Direct announces new options that can save preferred drivers hundreds of dollars on car insurance.

Chicago, Illinois. (PRWEB) Oct. 14, 2010. Unitrin Direct,a direct-to-consumer group of insurance companies, has announced the launch of a new auto insurance program in Michigan featuring more competitive pricing, particularly for preferred drivers, as well as enhanced protection through new coverage bundles.

Unitrin Direct uses an innovative business model that reduces overhead and passes savings on to customers while providing premier customer service. This week, the company announced that new Unitrin Direct customers residing in Michigan can save even more by taking advantage of several new savings opportunities. New discounts include:

   • Preferred Payer Discount™ – the more customers pay upfront, the more they save (with the greatest savings by those paying in full)
   • Free-A-Tree™ Discount – a five percent discount for drivers who get quotes and sign up online at www.unitrindirect.com and enroll in the Easy-Pay automatic payment service
   • Retro Loyalty Discount™ – Unitrin Direct rewards customers for their loyalty to their previous insurance carrier based on the length of their relationship
   • Safe and Sound Discount – additional discount for continuously insured drivers without accidents or moving violations for at least three years

Unitrin Direct customers can also take advantage of discounts for multiple cars, multiple policies, married couples, mature drivers, minor children, distant students, groups, and vehicles with passive restraints, airbags and anti-theft devices.

Unitrin Direct has also rolled out several new bundles that combine popular coverage options into convenient and affordable packages for added peace of mind on the road:

   • Protect Your Sanity™ – includes Roadside Assistance, Rental Car Reimbursement and Trip Interruption
   • Protect Your Wallet™ – includes Price Lock™, Accident Forgiveness, Renewal Assurance guarantee and Disappearing Deductible™ (which allows customers to take $100 off their collision deductible right away and another $100 for each year they go without an accident)
   • Protect Your Family™ – includes Car Seat Replacement, Dependent and Pet protection

About Unitrin Direct
Unitrin Direct is dedicated to providing its customers with outstanding service and quality coverage at competitive prices, making auto insurance simple by offering people the choices they want with the convenience they deserve. The Unitrin Direct insurance companies are subsidiaries of Unitrin Inc. (NYSE: UTR) in Chicago and part of the Unitrin family of companies.

The Unitrin Direct companies offer affordable automobile insurance in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington and Wisconsin. More information and a free auto insurance quote are available at www.unitrindirect.com or by calling (800) 642-5254.