Retail Finance Leaders Break New Ground using Customer Analytics | FC Business Intelligence

London, United Kingdom (PRWEB UK) 29 January 2015

150 banks and insurers join forces to break through the ambiguities to employing customer data, analytics, and insights in retail financial services. Find out more on how to connect with this industry group today.

Have you ever wondered what analytics can really do to improve your organisation and whether there is real ROI in your investment?

An industry meeting – Customer Analytics & Insights in Retail Financial Services – taking place the 24-25 February 2015 delivers practical advice and guidance on how companies are commercialising their analytics business plan to ensure that product profitability is maintained, pricing is accurately determined, and customer communication is optimised.

Heads of Customer Data, Analytics, Insights, and Marketing form the pillars of this industry and the meeting has been organised to gain unique viewpoints from the leading banks, insurers, mobile payments, credit cards and other organisations in the retail financial services space. Industry heavy-hitters such as AIG, Allianz, Direct Line, HSBC, Lloyds, and Swiss RE are already committed to attending.

In a pre-event interview with FC Business Intelligence, Rene Frijters, the Chief Executive Officer from new online banking player Knab Bank comments "Everyone is talking about the potential of big data, but in practice the mass affluent audience that we are targeting doesn't get any attention from their bank … It's about digital attention to the customer. And it's about delivering a good customer experience, whether it's through our products or not."

Frijters also notes that "The goal for the next year is to double our customer base and enlarge the volume of investments through us. We're working particularly hard on customer satisfaction because keeping that high is what is going to grow the base."

Rene Frijters will be joining over 150 of the most prominent movers and shakers in European customer analytics to push discussions on customer engagement in the retail financial services sector. This includes distributors and innovators in the space, sitting alongside traditional financial players.

The meeting will host a pan-European audience, featuring over 20 speakers and a step-by-step agenda to guide for customer analytics success. More information can be found on the event website.

About FC Business Intelligence

FC Business Intelligence has been around for over 20 years and provides news, reports and events services across 30+ industry verticals. Our Financial Services Analytics department has now run several different events including a US and UK version Banking and Insurance Analytics events which have been extremely well received across the banking sector.

Marsha Irving, Head of Financial Services, FC Business Intelligence
W: http://www.customer-analytics-in-finance.com | T: +44 (0) 207 422 4353| E: mirving(at)fc-bi.com

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