Progressive is Highest-Rated Insurance Website on Keynote Scorecard
Easy-to-Understand Car Insurance Keeps Company on Top for Last 15 of 16 Scorecards
MAYFIELD VILLAGE, Ohio--(BUSINESS WIRE)-- Progressive.com is the highest rated website for online car insurance according Keynote® Competitive Research, a leading authority on mobile and Internet sites. The results appear on Keynote’s Q2 2010 Insurance Carrier Scorecard.
To create the scorecard, Keynote analysts reviewed websites and interviewed company representatives from 12 well-known insurance companies. Sites were ranked based on how well they supported specific functions, such as quoting and buying car insurance. Progressive has held the top spot on 15 of the last 16 scorecards published since 2000.
“Making car insurance easy to own and manage is a hallmark of Progressive. Our customers expect it of us and hold us to high standards,” said Toby Alfred, general manager of customer acquisition at Progressive. “Drivers thinking about switching to Progressive will find a site that’s easy to navigate and car insurance that’s easy to understand. We’re proud to again be named the best in our field by Keynote.”
The most recent scorecard lauds Progressive for maintaining a simple, clear website. Keynote praised Progressive’s “impressive” Flash-based quoting platform, which enables users to easily modify a policy before deciding to buy and see how those changes affect price in real time.
Other noteworthy site features mentioned by Keynote include an extensive education section with tools to calculate insurance costs and blogs to better understand car insurance as well as a discounts page for customers that clearly presents the discounts a driver receives along with others for which he/she may be eligible.
In addition to being ranked number one overall, Progressive came in first in eight of the nine categories and tasks reviewed. They include:
- Functionality
- Ease of Use
- Privacy and Security
- Quality and Availability
- Get Insurance
- Check and Pay Bill
- Get Service
- Learn and Plan
The Keynote Insurance Carrier Scorecard is produced by Keynote Competitive Research, the industry analysis group of Keynote® Systems, Inc. (NASDAQ:KEYN).
About Progressive
The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based on premiums written.
Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and innovative products and services that meet drivers’ needs throughout their lifetimes, including superior online and in-person customer service, and best-in-class, 24-hour claims service, such as its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.
Progressive companies offer consumers choices in how to shop for, buy, and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat, and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Personal auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to http://www.progressive.com. Progressive also has a branch that sells car insurance policies online in Australia at http://www.progressivedirect.com.au.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR).
Progressive PR
Leah Knapp, 440-395-9928
Source: Progressive



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