Pick up those controllers: It's E3 time, here's what to expect: First off, there will be new sorts of controllers (an actual guitar, for instance). Also, there will be more hard-core shooters, and 3-D will be more prevalent. [Los Angeles Times] - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
June 13, 2010 Newswires
Share
Share
Post
Email

Pick up those controllers: It’s E3 time, here’s what to expect: First off, there will be new sorts of controllers (an actual guitar, for instance). Also, there will be more hard-core shooters, and 3-D will be more prevalent. [Los Angeles Times]

Jun. 13--E3 is back. The Electronic Entertainment Expo, now in its 16th year, shrank into the shadows in 2007, after some game companies sobered up from the wretched excesses of previous shows with their ear-splitting demos, scantily clad models and million-dollar parties.

After two years of self-imposed austerity that bordered on anesthetic, game companies cautiously stepped back into the old E3 mold last year. This year, game publishers are throwing caution overboard and plunging back into spectacle mode.

Think of the exuberance as the industry's way to shake off the recession torpor that's inflicted more damage on game sales than a space Marine in Halo, with U.S. video game sales down 11% in the first four months of this year, and a stomach-churning 26% in April, according to market search firm NPD Group Inc.

Although E3 doesn't officially begin until Tuesday, the week's festivities begin on Sunday night with Microsoft's literal circus performance by Cirque du Soleil for its Project Natal game technology. On Monday night, Activision Blizzard is putting on a bash at the Staples Center featuring a performance by Usher. Red Sox pitcher Curt Schilling and actress Rachel Bilson are set to host dueling parties Wednesday night.

The main attraction, at least for game fans, will be the stuff on display at the official show in and around the Los Angeles Convention Center starting Tuesday and ending Thursday. Limited to industry professionals and the media, attendance is expected to be less than 50,000, roughly the same as it was last year.

Here are some trends to watch for:

New ways to play

Following in the footsteps of Guitar Hero, a number of music games will launch with new controllers. A start-up called First Act will show off an actual guitar that can be played as an instrument or used to control a game called PowerGig: Rise of the SixString. Another start-up from Calabasas called Music Mastermind will show off an app that lets players hum a melody that the software converts into notes played by a variety of digital instruments. And MTV is expected to show off new controllers for the latest sequel to its Rock Band franchise, including a first ever keyboard.

Return of the shooter

For the last few years, game companies have devoted much of their attention to drawing casual players with new types of games. Now, there's a renewed focus on fighting for the big spending, mostly young and male hard-core players who love new ways to blow things up.

While Activision will launch the seventh sequel to its annual Call of Duty series, Electronic Arts is getting back into the game by reviving Medal of Honor, its seminal brand that launched the World War II action genre, and bringing it into the present-day conflict in Afghanistan. Epic Games, best known for the brutal shooter Gears of War, will show off a new science-fiction action game called Bulletstorm that promises "over the top action moves."

Microsoft's Halo: Reach will be the last version of that long-running series from its creators at Bungie Studios. Sony will take another stab at making its Killzone franchise as big as the dominant Halo with Killzone 3. And iD Software, creator of Quake, will show off a long-in-the-works post-apocalyptic shooter called Rage. Even Nintendo, best known for family-friendly titles, is going after the hard-core demo with a sequel to its dormant Metroid franchise titled Other M.

Better have broadband

The video game industry is taking advantage of the Internet more rapidly than traditional Hollywood. In fact, it will be hard to find a big new title at E3 without some online component. None are as huge, however, as Star Wars: The Old Republic, a massively multi-player online title from LucasArts in which millions of players can interact in a game set thousands of years before the famous film trilogy. Meanwhile, Lego Universe, developed by NetDevil, is aimed at drawing kids into the genre with one of their favorite toy brands.

Several new services, including OnLive, InstantAction, GaiKai and GameStreamer, are promising to deliver high-quality games entirely over the Internet with no discs required. InstantAction launched last month with The Secret of Monkey Island. Meanwhile, OnLive is set to launch this month. All will come up against skeptical gamers eager to see if the services work as promised -- without the kind of connection hiccups that can ruin "twitch" games in which split-second reactions are crucial.

3-D emerges

While stereoscopic 3-D video games have yet to hit the mainstream, the buzz will start building with big pushes from heavy hitters such Electronic Arts, Nintendo and Sony.

EA in May hinted that it will unveil a "marquee title in breathtaking 3-D" at E3. Nintendo is also expected to drop a few details about a new version of its handheld DS console, dubbed the 3-DS, which would not require wearing those wonky glasses. And Sony's PlayStation group is expected to pump up the volume for 3-D games on its upcoming suite of Bravia TV sets.

Whether 3-D catches on depends on how many homes have TVs capable of displaying 3-D images, how many game developers create 3-D versions of their titles and whether players will embrace it or run for their barf bags.

[email protected]

[email protected]

To see more of the Los Angeles Times, or to subscribe to the newspaper, go to http://www.latimes.com.

Copyright (c) 2010, Los Angeles Times

Distributed by McClatchy-Tribune Information Services.

For reprints, email [email protected], call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

Older

HOW I MADE IT: Michael Silva: Michael Silva has been chief of staff at the Federal Reserve Bank of New York for four years. [Los Angeles Times]

Newer

Los Angeles Times Michael Hiltzik column: Corporate power grabs on the California ballot: What do we learn? [Los Angeles Times]

Advisor News

  • From loss to security: Supporting widowed clients with life insurance
  • Plan now for lower Social Security benefits later
  • The conversation almost no advisor is having yet
  • Why advisors should offer retirement-longevity planning
  • A hybrid approach outperforms the 4% Rule, researchers find
More Advisor News

Annuity News

  • Empower Annuity Insurance Company of America Trademark Application for “EMPOWER WHAT’S NEXT” Filed: Empower Annuity Insurance Company of America
  • Industry pushes back on linking ‘financial strength’ to annuity illustrations
  • Sammons Enterprises & Sammons Financial Group Respond to Reports
  • The Manhattan Life Insurance Company Acquires Union Security Life Insurance Company of New York
  • Cayman Islands premier to meet with U.S. reinsurance regulators
More Annuity News

Health/Employee Benefits News

  • Trump Team's Use of Arcane Budget Rule Threatens Medicaid Coverage
  • NABIP makes recommendations for prescription drug affordability
  • NAPA Expands E&O Insurance Program for Life & Health Agencies and Launches New Coverage for IMOs
  • What Luigi Mangione’s celebrity says about Gen Z
  • Healey announces campaign to help residents hold onto their healthcare coverage
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • Life Insurance Awareness Month: Time to Reassess Your Coverage
  • U-Haul Holding Company Announces Twentieth Annual Virtual Analyst and Investor Meeting
  • Securian Financial Increases Individual Life Retention to $10 Million, Strengthening Support for High-Net-Worth Life Insurance Market
  • Americans without children are less confident about retirement, Allianz finds
  • The conversation almost no advisor is having yet
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Classic Car Insurer OpenRoad Insurance Expands to 40 U.S. States in Two Years
  • How Aspire General Turned an Early Technology Bet Into Claims Automation at Scale with Kyber
  • Adjusto launches AI-Native contents claims services powered by its technology platform
  • URL Insurance Group Celebrates 40 Years of Service, Growth, and Industry Leadership
  • MassMutual Ascend Surpasses $2 Billion in Lifetime Advisory Annuity Sales, Reflecting Continued Momentum in RIA Channel
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet