Leading Long-Term Care Agency Is Bouncing Back Like Chris Gardner, Hero of ‘Pursuit of Happyness,’ the Movie Starring Will Smith [California Newswire]
| By Anonymous | |
| Proquest LLC |
There are key parallels between Gardner and LTCFP:
AN UNEXPECTED SETBACK: When, as a young father, Gardner was offered an internship with a stock brokerage, he quit his job for the chance to get rich in the stock market. He was on his way! But when he reported for work, the man who hired him was no longer with the company. Gardner was out in the cold, unable even to claim unemployment. Setbacks such as these led to his wife leaving him, followed by homelessness and a child in diapers to care for.
In 2010 LTCFP was on its way too, leading its industry in growth and making the Inc. Magazine list of America's 5,000 fastest-growing companies for three years in a row. Then LTCFP'S biggest client, a
COMEBACK MAGIC: Though homeless and without training, Gardner aspired to make it big as a stock broker. He never deviated from this goal and would later give advice such as "Make your dream bigger than yourself and never underestimate the power of vision." Throughout the leanest years, Gardner took any menial job he could find to feed himself and his boy while looking for stock-market opportunities. Eventually he landed a spot in a training program with Dean Witter Reynolds, but never earned enough to make ends meet. Yet he persisted, eventually landing a position with
Like Gardner, "I'm incredibly optimistic about what we have coming up," says Truesdell. "When one door closes another opens. But we're not just cracking the door open, we're crashing through it. The things our people have already accomplished have taken my breath away." Following a brief period of necessary belt-tightening, LTCFP has pursued many bullish initiatives.
These include:
* Uninterrupted acceptance of qualified new agents,
* An increasing flow of leads for agents through Internet, direct-mail, corporate, association, and alliance-partner sources.
* Undiminished marketing and public relations support,
* Redoubled emphasis on telemarketing and Internet sales,
* Creation of a new division, the
* Sponsorship of the "3 in 4 Need More" campaign and launching of "3 in 4? themed seminars, to build awareness of the need for long-term care planning,
* Increased revenue from LTCFP's affiliate Reverse Mortgage Direct, which turned profitable after just two years, and
* Introduction of a new
"Everyone has challenges and setbacks," says Truesdell. "And we all have the power to get back to where we want to be." He and Gardner agree that vision and focus are important, but that consistency and extra effort are absolutely vital too.
Quoting from the book, "212: The Extra Degree" by
Video highlights of the LTCFP annual meeting may be found at www.youtube.com/watch?v=RD7-pUg1SHs . For information on opportunities with the company, visit www.ltcinsurancecareer.com .
- Photo Caption:
News Source:
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