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May 4, 2011
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Katie Lever to Join Shuffle Master as General Counsel

LAS VEGAS--(BUSINESS WIRE)-- Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) (“Shuffle Master” or the “Company”) announced today that Katie Lever has been named Executive Vice President and General Counsel, effective May 5, 2011.

“With over 10 years of gaming experience, Katie understands our industry and the unique legal needs of the current international gaming environment,” stated Shuffle Master’s Chief Executive Officer, Gavin Isaacs. “We think Katie’s impressive background and expertise will be a perfect complement to our team, and we look forward to her contributions as our General Counsel.”

Ms. Lever comes to Shuffle Master from Global Cash Access (“GCA”) in Las Vegas where she served as Executive Vice President and General Counsel since 2005. In that role, Ms. Lever was responsible for all legal and regulatory matters related to GCA’s multi-faceted operations, including gaming, intellectual property protection, securities, risk management, and compliance, as well as the corporate, banking and gaming requirements underlying GCA’s expansion into international markets. Prior to joining GCA, Ms. Lever was a partner at the Las Vegas law firm Schreck Brignone (now Brownstein Hyatt Farber Schreck) where she practiced transactional, commercial and corporate law for some of the largest gaming operators. Before joining Schreck Brignone, Ms. Lever practiced in Canada representing high-tech and bio-tech companies in private and public equity transactions. She is a member of the State Bar of Nevada and The Law Society of British Columbia, and received her law degree from the University of Windsor.

Isaacs continued, “On behalf of the Board of Directors, we would like to thank Dawn Hinman, our current Interim General Counsel, for her service during the past nine months.” Ms. Hinman will resume her role as Assistant General Counsel.

About Shuffle Master, Inc.

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers with improved profitability, productivity and security, as well as popular and cutting-edge gaming entertainment content, through value-add products in four distinct categories: Utility products which include automatic card shuffler, roulette chip sorters and intelligent table system modules, Proprietary Table Games which include live games, side bets and progressives, Electronic Table Systems which include various e-Table game platforms and Electronic Gaming Machines which include traditional video slot machines for select markets. The Company is included in the S&P SmallCap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.

Forward Looking Statements

This release contains forward-looking statements that are based on management’s current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Risk factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: the Company’s intellectual property or products may be infringed, misappropriated, invalid, or unenforceable, or subject to claims of infringement, invalidity or unenforceability, or insufficient to cover competitors' products; the gaming industry is highly regulated and the Company must adhere to various regulations and maintain its licenses to continue its operations; the Company’s ability to implement its ongoing strategic plan successfully is subject to many factors, some of which are beyond the Company’s control; litigation may subject the Company to significant legal expenses, damages and liability; the Company’s products currently in development may not achieve commercial success; the Company competes in a single industry, and its business would suffer if its products become obsolete or demand for them decreases; any disruption in the Company’s manufacturing processes or significant increases in manufacturing costs could adversely affect its business; the products in each of the Company’s segments may experience losses due to technical difficulties or fraudulent activities; the Company operates in a very competitive business environment; the Company is dependent on the success of its customers and is subject to industry fluctuations; risks that impact the Company’s customers may impact the Company; certain market risks may affect the Company’s business, results of operations and prospects; a continued downturn in general worldwide economic conditions or in the gaming industry or a reduction in demand for gaming may adversely affect the Company’s results of operations; the Company’s domestic and global growth and ability to access capital markets are subject to a number of economic risks; economic, political, legal and other risks associated with the Company’s international sales and operations could adversely affect its operating results; changes in gaming regulations or laws; the Company is exposed to foreign currency risk; the Company could face considerable business and financial risk in implementing acquisitions; if the Company’s products contain defects, its reputation could be harmed and its results of operations adversely affected; the Company may be unable to adequately comply with public reporting requirements; the Company’s continued compliance with its financial covenants in its senior secured credit facility is subject to many factors, some of which are beyond the Company’s control; the restrictive covenants in the agreement governing the Company’s senior secured credit facility may limit its ability to finance future operations or capital needs or engage in other business activities that may be in its interest; and the Company’s business is subject to quarterly fluctuation. Additional information on these and other risk factors that could potentially affect the Company’s financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K.

Shuffle Master, Inc.Julia BoguslawskiInvestor Relations/ Corporate Communications
ph: (702) 897-7150
fax: (702) 270-5161Gavin Isaacs, CEOLinster W. Fox, CFO
ph: (702) 897-7150
fax: (702) 270-5161

Source: Shuffle Master, Inc.

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