Jumpstart Automotive Group Expands Publisher Reach with Addition of Overstock.com Cars

SAN FRANCISCO--(BUSINESS WIRE)-- Jumpstart Automotive Group, a leading automotive marketing organization, today announced the addition of Overstock.com Cars to its portfolio of automotive website publishers. Overstock.com Cars becomes the 14^th Jumpstart publisher in a group that currently consists of Vehix.com, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, Cycle World, CarSoup.com, U.S.News Autos, HybridCars, CarGurus, TrueCar and PluginCars.com.

Founded in 2006, Overstock.com Cars attracts near-term new and used car shoppers each month with a high composition of new vehicle buyers (J.D. Power & Associates, 2009) visiting the site prior to purchase. The site offers new and pre-owned vehicle buying services as well as a clearance lot featuring cars priced well below the national average. It also gives car buyers access to competitive finance, insurance and warranty programs, informative vehicle buying guides, consumer reviews, crash test information, test drive videos and car buying tips and advice.

“Overstock.com earned its reputation as a premier online retailer, which has helped it transition very effectively to the development of a strong automotive audience," said Choon Choi, VP, Strategy & Business Development for Jumpstart Automotive Group. "We're pleased to add such a high profile brand to the millions of consumers who turn to our premium publisher partners to research, shop, buy, sell, own and maintain their vehicles. Not only is this a win for our customers, it's a boon to the efforts of our advertising partners."

"This is an ideal time for Overstock.com Cars to be added to the Jumpstart Automotive Group network of sites," said Overstock.com SVP of Marketing and Customer Care, Stormy Simon. "Not only have we expanded the products and services we offer millions of monthly car shoppers, we've recently upgraded our search engine and product strategy, benefiting customers and industry partners alike."

About Jumpstart Automotive Group

Jumpstart Automotive Group, part of Hachette Filipacchi Media U.S., is an expert automotive marketing company. It represents the broadest and most diverse audience of in-market car shoppers and influencers across 14 automotive websites that include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, Cycle World, CarSoup.com, U.S.News.com, HybridCars, CarGurus, TrueCar, PlugInCars and Overstock.com Cars. Fueled by a passion for performance, Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insights products. For more information, visit JumpstartAutomotiveGroup.com.

About Overstock.com

Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading “Investor Relations.”

Overstock.com® is a registered trademark of Overstock.com, Inc.

This press release contains certain forward-looking statements by Overstock.com within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding the timing and benefits of the initiatives announced. Overstock.com’s Form 10-K for the year ended December 31, 2009, its subsequent quarterly reports on Form 10-Q, or any amendments thereto, and its other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in its projections, estimates or forward-looking statements.

Roger JohnsonOverstock.com
801-947-4430
310-991-2569
[email protected]
orJennifer LangeJumpstart Automotive Group
949.916.4820 – Direct
949.460.3408 – Cell
[email protected]

Source: Jumpstart Automotive Group