Gryphon Selected by Bankers Life and Casualty for Marketing Privacy Compliance and Sales Productivity

NORWOOD, Mass., July 10, 2012 /PRNewswire/ -- Gryphon, the world leader in on-demand, contact-governance solutions, has been selected by Bankers Life and Casualty Company, a leading life and health insurance provider, as the insurer's enterprise marketing privacy compliance and sales-performance solution provider.

Gryphon's Core Phone is a real-time, network-delivered service that certifies all outbound telephone calls for compliance with federal, state, and industry-specific Do-Not-Call laws and restrictions. Calls are either blocked or allowed by the Gryphon service, which dynamically and legally incorporates each campaign's business-specific Internal Do-Not-Call list (IDNC) and established business relationships to maximize the number of connected calls. 

"As a world-class insurer committed to excellence, Bankers sets a high standard for service to its customers," said Jeff Fotta, president of Gryphon. "Gryphon is excited to extend our partnership in support of Bankers' mission by ensuring compliance with consumer-expressed privacy preferences, and sales performance, monitoring, and measurement."

Core Phone supports the ability to capture specific details from customer calls through a simple keypad sequence entered before the agent hangs up. These "dispositions" help managers track effectiveness of calling activity from a simple web interface.

"Dispositioning the call helps measure what is working and what's not," Fotta continues. "The ability to add quality and performance measures to sales reports will provide managers with the information they need to recruit and retain the best talent."

Unlike traditional list-scrubbing services, Gryphon Core Phone is built into the telecommunications carrier network. This patented, network-based deployment allows for a carrier-grade, high-availability environment that doesn't require complex network adjustments. As with all Gryphon products, Core Phone feeds the Gryphon Core engine, a centralized contact-governance and preference platform.

For more information, please visit http://www.gryphonnetworks.com. 

About Gryphon

Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage and insurance firms and financial services experts among a host of satisfied clients. Gryphon is the leading provider of real-time, contact-governance solutions, combining compliance, preference, and productivity expertise to help leading companies drive revenue and increase profits while reducing potential risk. The result of a centralized contact-governance solution enables its customers to unlock the largest legally marketable universe with a marketing compliance, preference, and productivity equation. Gryphon is the only company in the marketplace to provide indemnification for marketing privacy compliance against the myriad of state, federal, international, and internal mandated regulations and policies. 

Contact:

Joanne Pinto

781-278-1936

jpinto@gryphonnetworks.com

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SOURCE Gryphon