G&A Employs “Million Dollar Employee” to Demonstrate the Firm’s Value Proposition

HOUSTON--(BUSINESS WIRE)-- G&A Partners, a Houston-based HR outsourcing firm and Professional Employer Organization (PEO), announced today that it is employing the Million Dollar Employee (MDE) to champion its business-to-business marketing. This heavy-hitter will lead a new creative campaign designed to demonstrate the value of human resource outsourcing and the PEO model to prospective customers.

“We are excited to introduce this compelling character to our customers and our industry,” said Tony Grijalva, CEO, G&A Partners. “In addition to being an expert in all things HR, the Million Dollar Employee displays an uncanny ability to clearly articulate our value proposition to growing businesses.”

Through a captivatingly clever video and regular blog Chronicles on his newly-launched microsite, www.MillionDollarEmployee.com, the Million Dollar Employee explains how he works.

“Truth be told, I don’t work alone,” the MDE writes. “I’m part of a whole team of experienced HR pros. Together we’re G&A Partners. Building an in-house team of accredited HR professionals like ours could easily cost a million bucks, but companies can hire us for roughly the price of one full-time HR employee.”

The Million Dollar Employee also points out that, while other employees are calling in sick or taking vacation, he’s never “gone fishing, out to lunch or under the weather.”

In addition to his microsite, G&A has also established the Million Dollar Employee on Facebook and Twitter, so current and prospective clients can laugh at and learn from this likeable icon.

About G&A

G&A Partners (www.gnapartners.com) is a Houston-based HR outsourcing firm and professional employer organization (PEO) serving growing businesses throughout the US. Founded in 1995, G&A Partners specializes in human resource consulting, employee benefits, payroll administration and risk management. G&A has offices throughout Texas, Utah and Arizona. Connect online with G&A Partners on Facebook (www.facebook.com/gnapartners) and Twitter (www.twitter.com/gapartners).

G&A Partners
Mayté Weitzman, 281-772-9373
[email protected]

Source: G&A Partners