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December 2, 2009
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EbixExchange Announces Commitment to Open Architecture

ATLANTA--(BUSINESS WIRE)-- Ebix, Inc. (NASDAQ: EBIX), a leading international supplier of On-Demand software and E-commerce services to the insurance industry announced today that they are expanding the SmartIntegrator integration development platform for its SmartOffice® CRM service with a commitment to open architectures and accelerated speed-to-market through streamlined integrations. SmartIntegrator is an integration development platform for SmartOffice – which helps developers, consultants and home office staff to simplify and streamline the integration process. SmartIntegrator was designed using industry standards and based on Ebix CRM’s 20-years worth of experience with industry processes and applications. EbixExchange today announced that they will expand SmartIntegrator with capabilities for integration with all third party systems other vendor offerings, not just SmartOffice. EbixExchange strives to bring the best solutions and exchanges to market and opens access to third-party tools. Ebix CRM will now be expanding SmartIntegrator for utilization in seamlessly integrating with third party systems and with all EbixExchange products like LifeSpeed and AnnuityNet, for unrestricted access to solutions for customer value. Access to third-party applications directly from the SmartOffice desktop ensures a more efficient workflow and because documents and data from all sources can be saved as attachments and/or objects in the content record, compliance and other important record keeping is simpler than ever. For IT personnel, SmartIntegrator makes it possible to reach into SmartOffice programmatically to retrieve data or to trigger actions within the application. And SmartIntegrator protects development investments by enabling changes to the integration approach when needed to quickly and easily support new versions of third-party apps without the need to alter SmartOffice. Curt Rynties, VP Information Technology, M Financial Group said, “SmartIntegrator gives us the power to easily customize the user interface and integrate SmartOffice® with other internal applications and with our business partners.” SmartOffice will continue to leverage SmartIntegrator tools and professional services to continue support to the entire industry, including integration with EbixExchange. This is a commitment to an open architecture in support of all industry applications. This open architecture to integrate all leading industry and other vendor components in business case driven prioritization will benefit customers and partners. The industry can plug-in to the EbixExchange through SmartIntegrator. The tangible value is speed to market for EbixExchange for customer-driven requests to integrate with SmartOffice. Today carrier systems, distributor systems and vendor systems deliver improved customer value through more rapid participation in the straight through and exchange-based process of insurance with Ebix. Carriers, distributors and partners can seamlessly integrate with accelerated speed to market using SmartIntegrator. “EbixExchange’s "Open Architecture" based product line presents a perfect opportunity in achieving seamless integration with third party applications using SmartIntegrator. Single sign-on, streamlined workflow, pre-configured integration and ease of use are some of the benefits of using SmartIntegrator. We are excited to use SmartIntegrator for providing quick and seamless integration for our customers with EbixExchange products.” – Ken Leibow, Vice President Insurance Technologies & Customer Software Development,EbixExchange About Ebix CRM A product group within EbixExchange which provides on-demand, front office systems trusted by leading financial services organizations and top financial advisors worldwide. The company’s SmartOffice® solution delivers web-based practice management, distribution management, , and CRM to industry-leading firms including Capital Analysts Inc., HSBC, ING, M Financial, MetLife, National Financial Partners and Securian. http://www.ebix.com/SmartOffice.aspx About EbixExchange A division of Ebix, Inc., EbixExchange is the premier On-Demand Software Exchange that offers products and services that automate, expedite, and improve the process for the life insurance, annuity, property & casualty, and health insurance industries. Seen as a leading developer of electronic Straight Through Processing, EbixExchange currently supports a broad range of insurance agencies, brokerage and clearing firms, and operations centers at over 100 of the leading insurance carriers and their affiliates. EbixExchange products include WinFlex (multi-carrier compliant illustrations), VitalSales Suite (research/quotes/forms), AnnuityNet (annuity order-entry), LifeSpeed (advanced application processing), EbixCRM (SmartOffice® Customer Relationship Management and Agency Management System), EbixHealth (employee benefits and claims) and various P&C exchanges across the world. For more information, please visit www.ebixexchange.com About Ebix, Inc. A leading international supplier of On-Demand software and E-commerce services to the insurance industry, Ebix, Inc., (NASDAQ: EBIX) provides end to end solutions ranging from infrastructure exchanges, carrier systems, agency systems and BPO services to custom software development for all entities involved in the insurance industry. With 30+ offices across Singapore, Australia, the US, New Zealand, India and Canada, Ebix powers multiple exchanges across the world in the field of life, annuity, health and property & casualty insurance while conducting in excess of $100 billion in insurance premiums on its platforms. Through its various SaaS-based software platforms, Ebix employs hundreds of insurance and technology professionals to provide products, support and consultancy to thousands of customers on six continents. Ebix’s focus on quality has enabled it to be awarded Level 5 status of the Carnegie Mellon Software Engineering Institute’s Capability Maturity Model (CMM). Ebix has also earned ISO 9001:2000 certification for both its development and BPO units in India. For more information, visit the Company’s website at www.ebix.com Ebix, Inc.Steve Horneman, [email protected] Source: Ebix, Inc.

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