Branding Bail Bonds: The ExpertBail Network Turns Two

(PRWEB) August 30, 2012

Two years ago no one could have imagined a true national brand in the bail bond industry…at least no one except the team at the ExpertBail Network. “When we launched the ExpertBail brand in 2010, we did it in response to the needs of consumers,” says ExpertBail’s Chief Marketing Officer and Outreach Director, Eric Granof. “Consumers told us that they didn’t understand how the bail process worked. They also told us that they didn’t have a trusted source to turn to should they ever find themselves in the unfortunate situation of needing a bail bondsman. We believe we have filled that void.”

The ExpertBail Network website has quickly become one of the most trafficked bail bond websites on the web. Now, with over 40,000 visitors a month, Expertbail.com is the number one destination and most “trusted” bail bond site for consumers. “We have measured our success to date with the usual analytics and statistics. We know everything from how many site visits, to how many phone calls were generated,” says Granof. “But the one true measure of success for us and our family of agents is the many emails and phone calls we have received from consumers thanking us for helping them get through a difficult time. Because at the end of the day, that is what it is all about…helping people.”

ExpertBail has big plans for its third year. It will continue to further expand its partnerships with organizations like the National Sheriffs Association and the National Center for Victims of Crime as well advance its own community programs with its Student Bail Out and Bail Agents Making a Difference. “Our third year is going to be a breakout year for us,” says Granof. “We will be experimenting with some new, innovative programs that will not only engage consumers, but more importantly, educate them on the vital role of bail in the criminal justice system.”

Another sign of ExpertBail’s connection with consumers is its growing presence in social media. With close to 18,000 fans on its Facebook Page, ExpertBail is easily the number one bail bond brand online.

ABOUT EXPERTBAIL
ExpertBail is the bail bond industry’s first true national bail bond network. Comprised of the most experienced and highest quality bail agents in the industry, ExpertBail helps consumers reduce the clutter in the bail marketplace and directs them towards a trusted, proven and experienced bail agent in a simple and transparent way. ExpertBail is backed by AIA, the oldest and largest family of bail bond insurance companies. With over 150 years of stability, trust and knowledge behind every bond written in the ExpertBail Network, its focus is on the consumer and helping them through a difficult time. The mission of ExpertBail and its network of agents is not only to meet the expectations of customers, but to exceed them substantially.

ABOUT AIA
The AIA family of companies has been partnering with agents across the country for over a century. Formed in 2003 as an alliance of the surety bail industry’s leading companies Allegheny Casualty, International Fidelity and Associated Bond, AIA utilizes a unique “service-focused” approach to management that provides its family of agents with the knowledge, tools and commitment they need to grow their business and succeed. AIA has become the overwhelming industry leader in agent service, national coverage, bail written and number of agents.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9850703.htm