Aviva introduces premium reductions on critical illness cover

Jan 29, 2010 (Datamonitor via COMTEX) -- British insurer Aviva has introduced premium reductions for when cancer or multiple sclerosis exclusions are necessary under its critical illness plans.

According to the company, this reduction will enable its customers with pre-existing conditions or family history to still get critical illness cover from Aviva when the conditions are excluded and pay only for the level of cover they receive. This change is being implemented to all applications currently being processed by Aviva.

Michael Whyte, chief underwriter at Aviva, said: "Critical illness cover offers financial support to customers during a particularly difficult time. At Aviva we recognize that every customer is an individual and their circumstances differ. This latest improvement represents another step in Aviva making our cover more accessible, affordable and relevant to our customers."

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