Aviva UK Health launches health risk assessment program for businesses

Mar 19, 2010 (Datamonitor via COMTEX) -- Aviva UK Health has launched a new health risk assessment program called MyHealthCounts for Business.

According to the company, MyHealthCounts for Business is designed to help companies with 250 or more employees control their sickness absence costs. It helps them gain a clearer understanding of the health of their employees and offers a range of tools to help them tackle their company's key health risk areas and encourage their employees to take pro-active steps to lead a healthier lifestyle.

MyHealthCounts for Business includes tools to incentivize both the employer and its employees to support maximum take-up and long-term usage of the initiative. Employers can receive up to 100% discount off the cost of MyHealthCounts for Business the following year depending on the proportion of their employees who complete the online health questionnaire and the average health score achieved. Employees receive health and leisure discounts as well as HealthPoints which can be redeemed against health management tools, the company added.

Utilizing the Q Score system that underpins Aviva's individual MyHealthCounts service, MyHealthCounts for Business gives companies access to a wide range of reports and insights to help them identify their business' key health risks. It also recommends appropriate interventions to help them manage and improve their employees' health, the company claimed.

The MyHealthCounts for Business core package can be further complemented by two additional services, Knowledge Package and Activity Package. These can be purchased by the employer or funded by the employee themselves.

Neal Archbold, head of proposition and market development at Aviva UK Health, said: "MyHealthCounts for Business offers tangible benefits for everyone. By showing that they care about their employees' health, employers will almost certainly help boost staff morale and retention. And, as employees become healthier and happier their productivity should rise and sickness absence levels fall."

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