Transamerica Offers Funeral Planning Benefit For IUL Policies
Transamerica announced today that it is now offering a new funeral concierge benefit at no direct cost for qualifying life insurance policyholders. Transamerica developed this new benefit, the Concierge Planning Rider, to provide grieving beneficiaries valuable resources to help plan the funeral of the insured person. This new benefit provides access to a third-party service provider, Everest Funeral Package, LLC. Services include 24/7 access to an expert consultant who assists with planning the funeral and negotiating funeral expenses, as well as online tools for creating a will and other estate planning documents and an online secure location for storage of these documents. The rider is available at no direct cost to policyholders for qualifying Financial Foundation IUL (2017CSO) policies.
“Transamerica is providing this service to help families through one of their most difficult times. This new benefit lifts some of the burden from grieving families. Expert help is available 24/7 to help plan the funeral and save money on funeral costs,” said Blake Bostwick, Chief Executive Officer of the Individual Solutions division at Transamerica. “We are always looking for ways to support our policyholders better. End of life discussions are difficult, and this new rider can help facilitate those conversations and provide real and much-needed peace of mind to our customers and their families.”
The new rider from Transamerica gives the family access to funeral planning and concierge services to help reduce the stress and expense of funeral planning. Everest’s expert consultants compare and negotiate best prices to save money, personalize the funeral plan, and assist in paperwork. In addition, their services include a secure online vault for copies of policyholders’ vital documents such as their will, medical directive, and power of attorney, saving families the time and worry of locating these documents after the passing of a loved one. For qualifying policies, Transamerica may make a portion of the death benefit available in as little as three days to cover funeral-related or other expenses. Everest is there to assist the family in completing paperwork and to help coordinate with Transamerica.
“Everest exists to advocate for families, be their champion, and offer support during one of life’s most challenging times,” said Mark Duffey, President and CEO of Everest Funeral Package, LLC. “We’re proud to partner with Transamerica as they continue to find ways to put families first. Our relationship is a natural fit. Both Everest and Transamerica are deeply committed to helping people make informed decisions today so they can worry less about tomorrow.”
Transamerica policyholders with qualifying life insurance plans will receive information on how they can opt-in for the rider at no additional cost.



SEC Swears In Commissioners Peirce And Crenshaw
Nearly Half Of Indy P/C Agencies Lost Revenue In 2020: Big ‘I’
Advisor News
- Could workplace benefits help solve America’s long-term care gap?
- The best way to use a tax refund? Create a holistic plan
- CFP Board appoints K. Dane Snowden as CEO
- TIAA unveils ‘policy roadmap’ to boost retirement readiness
- 2026 may bring higher volatility, slower GDP growth, experts say
More Advisor NewsAnnuity News
- $80k surrender charge at stake as Navy vet, Ameritas do battle in court
- Sammons Institutional Group® Launches Summit LadderedSM
- Protective Expands Life & Annuity Distribution with Alfa Insurance
- Annuities: A key tool in battling inflation
- Pinnacle Financial Services Launches New Agent Website, Elevating the Digital Experience for Independent Agents Nationwide
More Annuity NewsHealth/Employee Benefits News
- SilverSummit continues investment in rural healthcare
- Could workplace benefits help solve America’s long-term care gap?
- Long-Term Care Insurance: What you need to know
- DEMOCRATS: Iowa’s farm income projected to plummet in 2026, ag-related layoffs expected to continue. Who is here to help?
- VERMONT SMALL BUSINESSES SUPPORT HOUSE BILL TO IMPROVE AFFORDABLE HEALTH INSURANCE OPTIONS
More Health/Employee Benefits NewsProperty and Casualty News
- Rate pressure, customer churn set stage for auto insurance upheaval in 2026
- Insurer profits surge, but Connecticut homeowners shouldn't expect lower premiums
- Marsh McLennan Agency Launches Secure Harbor Group Captive to Help Senior Living Clients Manage Challenging Market Conditions
- LARGE SWATH OF U.S. FACES WINTER STORM LOSSES: WHAT INSURANCE COVERS AND HOW TO RECOVER
- JAMES BROWN RECEIVES KEY NAIC COMMITTEE ASSIGNMENTS FOR 2026, STRENGTHENING ADVOCACY ABILITY FOR MONTANA CONSUMERS
More Property and Casualty News