The Legacy Group joins forces with AmeriLife’s Senior Market Advisors

CLEARWATER, Fla. and NASHVILLE, Tenn. – August 25, 2022 – Senior Market Advisors (SMA), one of the fastest growing field marketing organizations (FMO) in the insurance space and an affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has partnered with The Legacy Group, a St. Louis-based insurance advisory firm that specializes in distributing Medicare Advantage and retirement solutions to beneficiaries nationwide. Alongside longstanding relationships with some of the nation’s top carriers, the partnership expands SMA’s geographical footprint in the midwestern United States while affording The Legacy Group access to the combined scale, resources and support of SMA and AmeriLife’s industry-leading distribution network. Per the agreement, terms of the deal were not disclosed.

“Senior Market Advisors is excited to partner with The Legacy Group to further strengthen its footprint as a leader in the Medicare market across the nation,” said Jeff Pitta, founder and CEO of Senior Market Advisors. “The Legacy Group’s growth sits on a strong foundation of innovation and technology that has proven to simplify the agent sales experience and maximize long-term customer retention. We’re excited to combine our resources and capabilities to continue adding value to our distribution partners across the country.”

The Legacy Group took shape with AmeriLife a decade ago, and over the last few years expanded as it forged a close relationship with SMA. Since then, both partnerships have contributed significant value to the firm. The formal merger with SMA, under the umbrella of AmeriLife’s leading, national distribution network, will help expand The Legacy Group’s scope of business, drive cross-company synergies, and create increased business efficiencies.

“Successful mergers exploit the opportunity to exponentiate sustainable growth, and sustainability

is accomplished by focusing on the main competitive advantage in any business: culture,” said Jason Buchheit, president and CEO of The Legacy Group. “Our company’s culture is its foundation – it fuels our innovation and growth. We’re excited to expand upon our culture with partners that promote both professional and personal growth while continuing to focus on excellence and empowering our people.”

“The best partnerships often grow from longstanding relationships with shared values,” added AmeriLife Chief Distribution Officer Mike Vietri. “The addition of The Legacy Group, under the leadership of Jeff and SMA, is a testament to the care that AmeriLife takes to building its industry-leading distribution network the right way. We couldn’t be more excited to have Jason and his team officially join ours and look forward to helping them accelerate their growth.”

The Legacy Group will continue to operate as a stand-alone organization out of its St. Louis headquarters and under the leadership of Buchheit, who will report to SMA’s head of finance and M&A Vincent (Vinny) Cardi.