Protective Life Acquires Great-West Life/Annuity Book In A $1.2B Deal - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Top Stories
Top Stories RSS Get our newsletter
Order Prints
January 24, 2019 Top Stories
Share
Share
Post
Email

Protective Life Acquires Great-West Life/Annuity Book In A $1.2B Deal

By Wire Reports

Protective Life Insurance Co. and Protective Life & Annuity Insurance Co., will acquire via reinsurance substantially all of Great-West Life & Annuity Insurance Company’s individual life insurance and annuity business.

The companies are under the umbrella of Protective Life Corp., a wholly owned U.S. subsidiary of Dai-ichi Life Holdings.

The business to be transferred, which has been marketed under the Great-West Financial brand, includes bank-owned and corporate-owned life insurance, single premium life insurance, individual annuities, and a portion of Great-West’s closed block life insurance and annuities.

GWL&A will retain a block of participating policies, which will be administered by Protective. According to a source with knowledge of the deal, the Great-West brand will continue and be principally comprised of Empower Retirement and Great-West Investments.

The transaction represents an estimated capital investment by Protective of approximately $1.2 billion, subject to adjustment, and will be the largest acquisition in company history. It will also mark Protective’s entrance into the executive benefits market.

“This business aligns well with our long-term plans for growth and scale. The life and annuity business has been a cornerstone of Protective throughout our history and will continue to be an area of future growth for the company,” said Richard J. Bielen, President and Chief Executive Officer, Protective. “Together, Great-West and Protective bring strength and stability to this transaction with a shared focus on serving people and doing the right thing – for our employees, our distributors, and most importantly, our customers. We are excited about the opportunity to reach new markets and provide valued protection to even more customers.”

“The combined strength of the businesses built by Great-West and Protective creates new opportunities for our customers who will now be very well served by Protective,” said Robert L. Reynolds, Chief Executive Officer, GWL&A. “Our team is committed to ensuring a seamless transition to Protective for our customers who will continue to benefit from the product solutions we’ve developed to meet their needs.”

When closed, this acquisition will be Protective’s 57th acquisition and its 50th life and annuity acquisition. It will be the fourth transaction completed since Protective became part of Dai-ichi in 2015.

Dai-ichi considers Protective to be its North American growth platform and continues to aim for further expansion in the region, through both acquisitions and organic growth in Protective’s retail sales.

The closing is expected to occur in the first half of 2019, subject to the receipt of regulatory approvals and satisfaction of customary closing conditions. The estimated invested capital and the ceding commission are subject to adjustment per the contract.

The transaction includes business written by GWL&A, Great-West Life & Annuity Insurance Company of New York and the U.S. branches of GWL&A’s affiliates, The Canada Life Assurance Company and The Great-West Life Assurance Company. GWL&A’s retirement and investment management divisions, Empower Retirement and Great-West Investments respectively, are not affected by this transaction.

Morgan Stanley & Co. LLC is acting as financial advisor to Protective in connection with the transaction. Willkie Farr & Gallagher LLP is acting as Protective’s legal counsel.

About Protective Life Corporation
Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. The company traces its roots to the corporation’s flagship company, Protective Life Insurance Company – founded in 1907. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing – for its employees, distributors, and most importantly, its customers. The company’s home office is located in Birmingham, Alabama, and its nearly 3,000 employees are located in offices across the United States. As of September 30, 2018, the Company had assets of approximately $91.8 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750). For more information about Protective, please visit www.Protective.com.

About Great-West Life & Annuity Insurance Company
Established 125 years ago, Great-West Life & Annuity Insurance Company administers a total of $602 billion in assets for approximately 9.1 million retirement, insurance and annuity customers, as of Sept. 30, 20182. The company’s offerings range from investments, life insurance, annuities and executive benefits products marketed under the Great-West Financial brand to retirement savings products and services provided by Empower Retirement, the nation’s second-largest retirement plan record keeper by participants1. To learn more, visit greatwest.com.

Wire Reports

Older

High Percentage Of Caregivers Are Unbanked, LIMRA Study Shows

Newer

Voya HSA Suite Aimed At Employees

Advisor News

  • Wellmark still worries over lowered projections of Iowa tax hike
  • Could tech be the key to closing the retirement saving gap?
  • Different generations are hopeful about their future, despite varied goals
  • Geopolitical instability and risk raise fears of Black Swan scenarios
  • Structured Note Investors Recover $1.28M FINRA Award Against Fidelity
More Advisor News

Annuity News

  • How to elevate annuity discussions during tax season
  • Life Insurance and Annuity Providers Score High Marks from Financial Pros, but Lag on User Friendliness, JD Power Finds
  • An Application for the Trademark “TACTICAL WEIGHTING” Has Been Filed by Great-West Life & Annuity Insurance Company: Great-West Life & Annuity Insurance Company
  • Annexus and Americo Announce Strategic Partnership with Launch of Americo Benchmark Flex Fixed Indexed Annuity Suite
  • Rethinking whether annuities are too late for older retirees
More Annuity News

Health/Employee Benefits News

  • Legal Notices
  • Higher premiums, Medicare updates: Healthcare changes to expect in 2026
  • Wellmark still worries over lowered projections of Iowa tax hike
  • Trump’s Medicaid work mandate could kick thousands of homeless Californians off coverage
  • CONSUMER ALERT: TDCI, AG'S OFFICE WARN CONSUMERS ABOUT PURCHASING INSURANCE POLICIES FROM LIFEX RESEARCH CORPORATION
More Health/Employee Benefits News

Life Insurance News

  • Marv Feldman, life insurance icon and 2011 JNR Award winner, passes away at 80
  • Continental General Partners with Reframe Financial to Bring the Next Evolution of Reframe LifeStage to Market
  • ASK THE LAWYER: Your beneficiary designations are probably wrong
  • AM Best Affirms Credit Ratings of Cincinnati Financial Corporation and Subsidiaries
  • NAIFA and Brokers Ireland launch global partnership
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

Your Cap. Your Term. Locked.
Oceanview CapLock™. One locked cap. No annual re-declarations. Clear expectations from day one.

Ready to make your client presentations more engaging?
EnsightTM marketing stories, available with select Allianz Life Insurance Company of North America FIAs.

Press Releases

  • RFP #T25521
  • ICMG Announces 2026 Don Kampe Lifetime Achievement Award Recipient
  • RFP #T22521
  • Hexure Launches First Fully Digital NIGO Resubmission Workflow to Accelerate Time to Issue
  • RFP #T25221
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet