Pacific Life Earns Top IUL Ranking For Third Straight Year

By Cyril Tuohy

InsuranceNewsNet

Pacific Life finished 2012 as the number one seller of indexed universal life insurance (IUL) and the number three seller for variable universal life insurance (VUL).

"We have been the No. 1 seller in IUL for three years in a row, and our sales in this product category have increased by more than 700 percent since 2006," Greg Bailey, vice president of marketing the company’s Life Insurance Division, said in a news release.  "It is also encouraging to see clients returning to the VUL marketplace.  This renewed confidence and the efforts of our industry-leading sales team resulted in a 13 percent increase in VUL sales for 2012." 

IUL and VUL insurance policies provide death benefits that can help protect families and businesses from unexpected losses. IUL's indexed accounts and VUL's variable investment options offer the potential for higher policy accumulated values, Bailey said.

"Our IUL products offer a choice of five indexed accounts, and our VUL products offer 76 variable investment options," Bailey also said. "As a mutual-holding company, we are committed to the long-term financial success of our policyowners, and are always looking for ways to expand and improve our product offerings to help them achieve their goals."

The IUL and VUL statistics appear in the “Q4, 2012 Confidential Sales Survey of Participating Life Insurance Companies,” Pacific Life said. Sales rankings are based on recurring premium as measured against 85 participating companies.

Offering insurance since 1868, Pacific Life provides a range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans.

Cyril Tuohy is a writer living in Pennsylvania. He has covered the financial services industry for more than 15 years. He has also written about food, restaurants and travel. He can be reached at Cyril.Tuohy@innfeedback.com.

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Cyril Tuohy is a writer based in Pennsylvania. He has covered the financial services industry for more than 15 years. He can be reached at cyril.tuohy@innfeedback.com.