Insurance Marketing Veteran Joins Lincoln Financial Distribution Team

By Cyril Tuohy

InsuranceNewsNet

Lincoln Financial Group Distribution, the wholesale and retail distribution subsidiary of Lincoln Financial Group, has hired former AXA Equitable marketing vice president Kathy Kavanaugh as vice president of strategic solutions and partner marketing.

Kavanaugh will develop strategies to improve services for producers and wholesalers, create campaigns that broaden the sales context for the company's solutions, and integrate campaigns and activities into partner firm initiatives. Kavanaugh will also focus on ways to capitalize on social, mobile and digital opportunities, the company said.

She reports to Richard Aneser, LFGD's chief marketing officer.

"Kathy has extensive experience as a marketer in the financial services space and is highly regarded throughout the industry for her ability to drive results," said Aneser. "I am confident she will help move our business forward through initiatives that enhance the experience, advice and solutions that wholesalers and advisors provide to their clients," he said in a release.

Lincoln ranks among the top insurance and wealth management companies in the U.S. and is a consistent market leader in life insurance, annuities and full service retirement plans.

"Lincoln has a unique presence in the marketplace, and I am delighted to join the company and help drive marketing efforts to further build on its solid reputation," said Kavanaugh. "I am looking forward to working together with the Lincoln team to continue strengthening its market presence and create an industry-leading advisor experience."

Prior to joining Lincoln, Kavanaugh served as vice president of retirement services marketing for AXA Equitable, where she helped lead a team that redeveloped the firm's internal marketing culture.

She began her career in 1982 as a sales coordinator for The Hartford Financial Services Group. She rose to assistant vice president in 1987, and vice president of marketing in 1990. In 2006, she was named senior vice president of marketing, responsible for the company's retail mutual funds, 529 and institutional funds, variable and fixed annuities, 401(k) and offshore products.

She has a master’s degree in business administration from St. Joseph's University in Philadelphia, and a Bachelor of Science degree from Bloomsburg (Pa.) University.

Cyril Tuohy is a writer living in Pennsylvania. He has covered the financial services industry for more than 15 years. He has also written about food, restaurants and travel. He can be reached at [email protected].

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Cyril Tuohy is a writer based in Pennsylvania. He has covered the financial services industry for more than 15 years. He can be reached at [email protected].