Name change ‘part of rewriting the story of NAHU,’ association president says
- Changing customer expectations. Better understand the needs and expectations of health care purchasers, consumers and members. NAHU conducted a survey to learn the members’ needs and expectations. NAHU will act on survey findings to better serve existing members and recruit new ones.
- Change to member compensation. Identify and communicate broker compensation challenges, opportunities and industry trends. NAHU gathered state-by-state broker compensation rules and created “Path from Commissions to Fee-for-Service” as an educational source designed to keep members in compliance and provide tools to grow their business. NAHU will finalize compilation of state-by-state broker compensation rules.
- Employer market issues. Create communication materials on industry and demographic trends with a focus on benefit programs and solutions that meet the needs of NAHU members and consumers. NAHU identified how changes in the workforce will affect modifications to the public option and the Affordable Care Act. NAHU will draft various white papers and update information on various policy issues, including ACA reporting, pharmacy benefit managers and prescription drugs, menta health parity and the public option.
- Evaluate and prioritize technological areas where NAHU can deliver greater value to members. NAHU created a national technology committee and compiled a list of technological needs.
- Major health policy. Develop procedures for delivering timely and comprehensive communications to members regarding major health policy. NAHU identified state-based information to track and created an interactive state-by-state map. NAHU will refine the process for establishing policy priorities.
- Organizational changes. Reevaluate NAHU’s mission, vision and values. Develop strategies for improving chapter effectiveness. NAHU redesigned its national committee structure and will create a survey for small chapters.
Susan Rupe is managing editor for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected]. Follow her on Twitter @INNsusan.
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