Life Insurance Sales: All About Engagement

The LIMRA 2018 Distribution Conference began by addressing the key issues in building a competitive sales channel in today's consumer-centric environment.

Sean F. O'Donnell, LIMRA vice president of member relations and consulting, kicked off this morning's activities by discussing distribution's role in driving profitable growth. He also addressed to the challenges of adapting your sales model to today's consumer.

Here is a sampling of tweets from the conference.

Folks looking at what to do about this sad, sad number! https://t.co/DpzpVnGeGG says it’s all about engagement @limra #distconf pic.twitter.com/gCck9pS8NN

— Steve Morelli (@INNSteveM) February 28, 2018

A little scary, right? @limra Sean O’Donnell says don’t let it distract you #distconf pic.twitter.com/a79pUwYYsw

— Steve Morelli (@INNSteveM) March 1, 2018

That soaring line at the top? It’s how much better inexperienced recruits do in insurance selling over experienced. @limra #distconf pic.twitter.com/U8QroV5gcP

— Steve Morelli (@INNSteveM) March 1, 2018

Boomers still prefer idealistic marketing rathe than fear, says @kim_lear_ @limra #distconf pic.twitter.com/zr9rmMYB3Q

— Steve Morelli (@INNSteveM) March 1, 2018

How you write matters in a social world: tone influences trust. #LIMRA #Distconf pic.twitter.com/VeRyDKLWAj

— Mindset Digital (@mindsetdigital) March 1, 2018