‘You Can’t Afford To Sell Vanilla,’ Conference Attendees Told

Attendees at the InsuranceNewsNet Advisor Super Conference heard from some of the giants in the marketing industry.

Dan Kennedy, expert on marketing to the affluent, gave conference-goers advice on how to stand out from a crowd of competitors and give their ideal prospects what they really want.

Kim O'Brien of American for Annuity Protection gave an update on the Department of Labor fiduciary rule and how to prepare for the new regulations.

NFL legend Emmitt Smith found success both on and off the football field. Smith told his inspiring story and described how he found his purpose and mission.

Here is a sampling of tweets from the conference.

Dan Kennedy: you can't afford to sell https://t.co/yHQTcGhfsC got to know who your perfect client is and appeal to them. #AdvisorSC2017

— InsuranceNewsNet (@InsNewsNet) September 29, 2017

#AdvisorSC2017 Eliminate anything that advertises you as a salesman, says sales master Dan Kennedy. Especially sales awards.

— jhilton32 (@jhilton32) September 29, 2017

Dan Kennedy: search engine marketing is participating in a really bad singles dance. #advisorSC2017

— InsuranceNewsNet (@InsNewsNet) September 29, 2017

#AdvisorSC2017 Buc-ee's became most popular Texas gas station by marketing what customers want: clean bathrooms, says Maribeth Kuzmeski.

— InsuranceNewsNet (@InsNewsNet) September 28, 2017

"Making it to the pros is one thing. Staying in the pros is another." @EmmittSmith22 #AdvisorSC2017

— InsuranceNewsNet (@InsNewsNet) September 28, 2017