‘Unmarketer’ Tells IRI Attendees, ‘You’re The Brand’

Highlights from today's sessions at the IRI Marketing Summit:

'You're the brand,' @unmarketing says. One FB post can change the way people view you forever. Your company brand changes daily. #IRISummit

— InsuranceNewsNet (@InsNewsNet) March 21, 2016

Both "insurance" and "product" guarantee consumer resistance: Larry Moscow on MetLife research. #iriSummit pic.twitter.com/LfCwOeckM3

— InsuranceNewsNet (@InsNewsNet) March 21, 2016

Congratulations to this year’s IRI Marketing Innovation Award Winners Sammons, @lincolnfingroup @federatednews @Transamerica #iriSummit

— Cathy Weatherford (@RetireSmart_CW) March 21, 2016

Bancorp's Bill Benjamin: "Advisors have to take ownership of simplified planning." #iriSummit pic.twitter.com/ntyseJRFAY

— InsuranceNewsNet (@InsNewsNet) March 21, 2016

BlackRock's Jim Mullery: the challenge for ind. and advisors is "getting people from 60 to 90." #iriSummit pic.twitter.com/Wuh4xs4zBV

— InsuranceNewsNet (@InsNewsNet) March 21, 2016

"Predictions are always difficult, especially about the future," @Jheil says, applying Yogi Berra logic tothe Hillary/Trump race. #IRISummit

— InsuranceNewsNet (@InsNewsNet) March 21, 2016

Hillary will be a solid fav vs. Trump, @Jheil says, and "is a better candidate than people give her credit for." #IRISummit

— InsuranceNewsNet (@InsNewsNet) March 21, 2016

@AXA "The DOL is just the beginning of an ongoing conversation about the future of retirement." Well said. #irisummit

— Dan Martin (@DanW_Martin) March 21, 2016

@principal video on Gen Y, retirement: "Retirement is so far in the future for me, it just doesn't register" is a call-to-action! #irisummit

— Dan Martin (@DanW_Martin) March 21, 2016

Behind closed doors and in the general sessions, talk always circles back to the #DOL #fiduciaryrule at the #IRIsummit 2016.

— InsuranceNewsNet (@InsNewsNet) March 20, 2016