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Drew Gurley

Drew Gurley is a licensed life insurance expert with nearly 15 years of experience. During his career as both a licensed life insurance agent and industry executive he has helped thousands of clients with their life insurance needs through his work at Redbird Advisors and Senior Market Advisors.

July 1, 2025

Is the best rate always the best deal?

Slow down the conversation and translate those numbers into real outcomes.

May 1, 2025

Overcoming ‘I need to think about it’

The four most common objections to buying life insurance

April 18, 2025

IUL sales: How to overcome ‘it’s too complicated’

IUL can be confusing to clients. Here are five ways to demystify it.

April 2, 2025

5 steps to overcome mistrust in life insurance sales

Life insurance objections: Here are five steps to overcome them.

March 25, 2025

How to address ‘it’s too expensive’ without discounting your value

“It’s too expensive” is an objection that often has nothing to do with money.

March 11, 2025

When an IUL might be a sensible alternative to an FIA

Breaking down the differences from a client’s perspective.

February 25, 2025

IUL vs. annuities: Settling the debate

The annuity vs. IUL discussion/argument has a long history.

February 11, 2025

Overcoming ‘I need to think about it’ in life insurance sales

It’s the most difficult common objection for most life insurance agents to overcome.

January 13, 2025

Common myths and misconceptions about IUL

Indexed universal life insurance offers a unique blend of death benefit protection and cash value accumulation tied to the performance of a stock market index

December 17, 2024

What life insurance can (and can’t) do for a retirement plan

Life insurance can add bulk to a well-rounded retirement plan.

December 3, 2024

IUL: What agents should know to present an illustration effectively

Indexed universal life’s complexity can make presenting an IUL illustration a challenge. 

November 18, 2024

IUL: Definitions you should know

The many variations of universal life insurance are almost always confusing to clients and, often, their agents.

November 7, 2024

Mastering prospecting: Effective strategies for selling life insurance

The most successful life insurance agents use prospecting language that centers on the client’s situation.

October 23, 2024

IUL: What you need to know about commissions

Commissions on IUL policies (and other universal products) are anything but black and white.

October 10, 2024

FMO: Does an independent insurance agent need one?

An FMO a compelling business model for a single-shingle agent, but is the model right for you?

September 10, 2024
Photo illustration of people connected to various insurance products by a network of lines. Universal-to-Whole-Life-Matching-client-needs-to-the-right-product.

Term to Universal to Whole Life: Matching client needs to the right product

This article uses three client profiles and shows how to apply them in determining the right type of life insurance for the client.

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