NORTHUMBERLAND, Pa. (April 22, 2015) – Keystone Insurers Group, one of the nation’s largest property and casualty insurance brokers, today named Beth Bedisky director of marketing. Bedisky, a 15-year veteran of the firm, has been Keystone’s marketing manager since 2010.
Keystone’s President and CEO David Boedker, in announcing the appointment, said, “Beth’s commitment to this organization and her innovative thinking have been exceptional; promoting her was a logical move. Her leadership will play an essential role in solidifying our identity in the marketplace and driving marketing forces behind increasing the global awareness of Keystone’s brand. We are very fortunate to have her on our team.”
Boedker said Bedisky will lead the development and implementation of a corporate-wide branding strategy. Her primary responsibility will be translating the company’s business goals into marketing strategies that drive revenue to the company’s franchise partners and operating divisions, he said.
Bedisky holds a bachelor’s degree in hotel, restaurant and institutional management from Penn State University. She began her career in hotel management and marketing before joining Keystone in 2000.
About Keystone Insurers Group – Founded in 1983 and headquartered in Northumberland, Pa., Keystone is owned by its franchise partners and employees in Pennsylvania, North Carolina, Virginia, Indiana, Ohio, Kentucky, Tennessee and Georgia. In addition, Keystone conducts business in Illinois. With property/casualty premiums exceeding $2.3 billion, Keystone is ranked number one on Insurance Journal's 2014 list of Top 20 Privately-Held Property/Casualty Agency Partnerships.
Lea Ann Hawk