User Experience Earns OneAmerica Mobile Website a Top 3 Ranking
OneAmerica(R) announced today that our retirement plan participant website --accessed through oneamerica.com-- has been recognized by DALBAR's Mobile InSIGHT. The independent
"We're in a new era," said
"Our goal is to remain relevant in a competitive environment, so to hear the good news on our mobile site is something we should be proud of and celebrate," Whitehead added.
DALBAR's Mobile InSIGHT ranking, which occurred in semester 2, aims to recognize companies that create "a meaningful user experience fit for mobile consumption," according to its report.
OneAmerica was ranked in the top three, among all competitors, after being evaluated in 11 categories - Design, Security, Mobile Optimization, Ease of Use, Personalization/Customization, Support, Interaction with the Firm, Interactivity, Navigation, Core Content and Behavior Centric. The mobile-optimized site also received top rankings in one or more evaluation criteria within the categories of Design, Security, Support, Navigation and Behavior Centric.
Based on scores in each of the 11 categories, the website also received the DALBAR designation of 'Excellent.' DALBAR notes that companies receiving the 'Excellent' designation have the effect of leading to market differentiation.
The DALBAR review was limited to the
"The Mobile InSIGHT study showed improvement for OneAmerica from our previous score and speaks to our commitment to continue to improve the already excellent service and tools we offer our participants," said
The OneAmerica participant site was modernized in 2014 and was named in 2015 by DALBAR as one of the 10 best 401(k) provider mobile websites.
OneAmerica(R) is the marketing name for the companies of OneAmerica. Products issued and underwritten by
Retirement ready? OneAmerica has resources for plan sponsors designed to improve participant retirement outcomes. Learn more at www.oneamerica.com/retirement-readiness
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