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- 42.1% of private motor insurance customers purchased direct from an insurer in 2016.
- 85.4% of private motor insurers purchased over the phone or online in 2016.
- 10.7% of private motor insurance customers held a policy with Aviva in 2016.
- 71.8% of private motor insurance customers shopped around at last renewal.
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- To understand consumer purchasing decisions and understand how these will influence the market over the next few years.
- To improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.
- To discover which providers lead the way in the private motor insurance space are and how providers are revolutionizing the market through new innovations.
- Adapt your distribution strategy to ensure it still meets customer purchasing behavior.
Table of Contents
- The Purchasing Journey
- Provider Engagement
- Channel View
- Future Market
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