Third Wave Insurance Appoints Paul Vredenburg as Chief Executive Officer

Business Wire

Founder Brian Bair to transition to President and continue leading the company’s insurance businesses

ATLANTA--(BUSINESS WIRE)--
Third Wave Insurance (“Third Wave”), a retail insurance brokerage platform backed by TPG, a leading global alternative asset management firm, today announced the appointment of Paul Vredenburg as Chief Executive Officer. Third Wave Founder Brian Bair will transition to President and remain actively involved in leading the company’s insurance operations.

Vredenburg brings more than two decades of experience building and scaling businesses in the insurance industry. Most recently, he served as a Director at Mystic Capital Advisors Group. Previously, Vredenburg spent more than 14 years at AssuredPartners, where he most recently served as President and Chief Operating Officer. He also served as Executive Vice President and Chief Acquisition Officer, helping lead the company’s acquisition strategy. Earlier in his career, Vredenburg held senior roles at Brown & Brown and MarshBerry. As CEO, Vredenburg will work closely with Bair and the broader Third Wave leadership team to execute the company’s long-term strategy.

“Third Wave has made significant progress since its launch, adding talented teams and expanding its capabilities and reach across the U.S.,” said Vredenburg. “Our differentiated model is centered on investing in our people, leveraging technology, and providing the resources to deliver exceptional outcomes for clients. There is substantial opportunity ahead as we bring that model to more clients and markets. I am honored to lead Third Wave and look forward to working closely with Brian and the broader team.”

“Paul is an exceptional leader with deep experience across the insurance industry and a strong track record of helping lead and scale businesses,” said Bair. “I am thrilled to welcome him to Third Wave and confident in the perspective he will bring as we enter this next phase. I look forward to working closely with Paul and continuing to support our teams, partners, and clients as President.”

“We are proud of the progress Third Wave has made and confident in the leadership team in place to guide its continued growth,” added BJ Loessberg, Business Unit Partner at TPG Growth. “Paul brings valuable perspective and leadership to an already strong team, and we believe the company is well positioned to execute on its strategy and capture the significant opportunity ahead.”

Vredenburg joins Third Wave as the company continues to expand its presence and capabilities. Launched in January 2026 with Palmer & Cay as its flagship retail business, Third Wave recently announced agreements to acquire five insurance and advisory businesses across Louisiana, Mississippi, and Florida. The acquisitions expand Third Wave’s presence across the Southeast and broaden its capabilities across employee benefits, commercial property and casualty, self-funded healthcare administration, retirement, and wealth advisory services.

About Third Wave Insurance

Third Wave Insurance is an insurance agency that was founded to challenge the status quo and redefine what’s possible in our industry. The firm invests in people, leverages technology, and standardizes execution. Our producer-focused model empowers those closest to the client and the market, removing friction and rewarding performance so value-creators can operate with clarity, speed, and support. We’re committed to building something enduring, powered by talent, technology, trust, and long-term vision, because this is the next wave, and we’re just getting started. Learn more: thirdwaveinsurance.com

About TPG

TPG is a leading global alternative asset management firm, founded in San Francisco in 1992, with $327 billion of assets under management and investment and operational teams around the world. TPG invests across a broadly diversified set of strategies, including private equity, impact, credit, real estate, and market solutions, and our unique strategy is driven by collaboration, innovation, and inclusion. Our teams combine deep product and sector experience with broad capabilities and expertise to develop differentiated insights and add value for our fund investors, portfolio companies, management teams, and communities.