A contemporary design, engaging new content and improvements to accessibility make standard.com a better customer experience
“We asked our customers what they wanted and needed from our site. Then we built it,” said
The Standard’s redesigned site includes a number of new features:
- “I Want To” navigation. Based on customer feedback, this intuitive feature guides customers to information based on their needs and goals. For example, selecting “I Want to Encourage Financial Wellness” presents a variety of content, insights and ideas. This helps HR benefits administrators think about supporting their employees’ well-being through holistic benefit selection.
- Updated and engaging content. Written in plain language, content about the company’s products and services is easier to understand and evaluate. Information-rich content is presented with clear visual cues and graphics.
- Improved accessibility for people with disabilities. The site is crafted to remove barriers that prevent interaction with sites by people with disabilities. Customers have equal access to information and options in how they want to receive it including a high-contrast view, captions and alternative text when using assistive technologies.
- Enhanced newsroom. An updated newsroom highlights The Standard’s industry expertise and thought leadership including news, social media feeds and published articles. Members of the media can access story ideas and other company information.
- Robust contact wizard. This intuitive feature quickly provides contact information from any point in the site. Combined with commonly asked questions, this feature ensures customers can access information and contact The Standard’s customer support teams quickly and easily.
Site security and consistent functionality remain a top priority with The Standard. On the new site, customers can access the same functionality and services they know and trust. The company’s recently-added security enhancements, including two-step verification, provide even more protection against fraud, unauthorized access and identity theft.
The Standard is a marketing name for
View source version on businesswire.com: https://www.businesswire.com/news/home/20180430005289/en/
The Standard
Senior Director, Public Affairs
[email protected]
Source: The Standard
ValueMomentum Continues to Experience Strong Growth
Owner of house in fatal fire owes city $45,500 atop millions from suit, records show
Advisor News
Annuity News
Health/Employee Benefits
Life Insurance