The General® Insurance Adds Bobby Bones as Newest Brand Ambassador
Popular radio host joins Shaquille O’Neal to promote
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190205005641/en/
“Bobby’s life story, authenticity and his will to succeed against all odds is inspirational,” said
The General is dedicated to its vision of making life easier for everyone they interact with, especially their customers.
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The General will partner with Bones across various media channels, including television, radio, digital and social media. Radio ads are already on the air, and Bones will appear in television ads alongside The General animated cartoon character this summer. Marketing solutions firm IdeaQuest of
Based in
Part of the
About The General
About
About
IdeaQuest is a marketing solutions company that assists brands and organizations in the ideation, design, negotiation and implementation of innovative and enduring marketing platforms. IdeaQuest specializes is brand strategy, consulting, activation and business development in the sports, entertainment, media and technology industries. IdeaQuest was founded and is led by President
View source version on businesswire.com: https://www.businesswire.com/news/home/20190205005641/en/
Media Contacts:
For The General:
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615-242-7444
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Source: The General®
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