State Farm Is Title Sponsor of NBA All-Star Saturday Night Feb. 16

CHARLOTTE, North Carolina, Feb. 15 -- State Farm Companies, an auto, home and individual life insurance provider, issued the following news release:

State Farm will again sponsor NBA All-Star Saturday night. The activities will be at the Spectrum Center in Charlotte, North Carolina. The events will be broadcast on TNT, starting at 8 p.m. EST.

Throughout All-Star Weekend, the State Farm Home Court fan experience will be at the NBA Crossover Space. Fans will have a locker room experience featuring memorabilia items from Chris Paul, James Harden, and their State Farm agent Cole Perez. Items will include trophies, signed athlete jerseys, Cliff Paul bobble heads, and various other limited-edition items. Fans engagement will trigger historical game highlights or a State Farm commercial to play on a video screen. An augmented reality photo op with Chris Paul will also be available in the lounge. Fans can take a photos to share on their social media channels.

On Sunday, Feb. 17, State Farm will have a PB&J Combination Station at the Bleacher Report X NC event. Constructed as a loaf of bread, fans will be served variations of the NBA's favorite snack. The State Farm activation features a Gaming Lounge and fans can pose with their friends for a PB&J photo to share on social media. The Bleacher Report X NC is a ticketed event.

State Farm will also premiere three new TV spots over All-Star Weekend. All three continue to demonstrate how State Farm agent Cole Perez (actor Oscar Nunez) is always here to help NBA All-Stars Chris Paul and James Harden.

Links and details about the commercials:

* In Explosion, State Farm Agent Cole Perez is here to help Chris Paul and James Harden when heating up leftovers in the microwave doesn't go exactly as planned.

* Triple Threat highlights the relationship between Chris Paul and his State Farm Agent Cole Perez, who is always thinking ahead, and the many ways he is here to help.

* In Jump Around, NBA All-Stars Chris Paul, James Harden, and their State Farm Agent Cole Perez are watching a basketball game in Chris' living room with special guest "Clutch the Bear" of the Houston Rockets. When the game cuts to a timeout, Clutch the Bear has a Pavlovian response to the hype music, ultimately wreaking havoc on everything in Chris' living room. Luckily, Cole is here to help, with foresight that saves the day.