Discover what it means to Be Uniquely InsuredSM with
"Our current and future customers are each exceptionally unique and deserve an insurance partner like Selective that understands their individuality. This is the principle behind our commitment to uniquely insure each customer and create for them a 'one-size fits one' risk management solution," said
Through its new brand identity, Selective proudly recognizes the tireless work that goes into how employees and independent insurance agency partners serve their customers. Selective's new logo features three distinctive dots above the Selective typeface to symbolize the connectivity between employees, independent agent partners and customers, who are the biggest dot at the forefront. This is a stance that challenges current industry norms.
Selective's new brand message was fueled by insights from existing and prospective business and personal insurance customers and is backed by the company's operational priority focused on delivering an exceptional customer experience. Today's customers demand their business partners know them, value them, protect them, and make it easy to do business with them – and these factors exemplify Selective's value proposition.
"Throughout our 90+ year history, our products and services have consistently evolved to meet customer needs and deliver the finest insurance experience the industry has to offer," said
The new brand promise also echoes the vision that Selective Founder
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