Research from Colorado State University Yields New Findings on Risk Management (A Cognitive-Affective Scale for Hurricane Risk Perception)

By a News Reporter-Staff News Editor at Insurance Weekly News -- Investigators discuss new findings in Risk Management. According to news reporting originating from Fort Collins, Colorado, by VerticalNews correspondents, research stated, "The aim of this study was to develop a reliable and valid measure of hurricane risk perception. The utility of such a measure lies in the need to understand how people make decisions when facing an evacuation order."

Financial support for this research came from National Science Foundation.

Our news editors obtained a quote from the research from Colorado State University, "This study included participants located within a 15-mile buffer of the Gulf and southeast Atlantic U.S. coasts. The study was executed as a three-wave panel with mail surveys in 2010-2012 (T baseline N=629, 56%; T retention N=427, 75%; T retention N=350, 89%). An inventory based on the psychometric model was developed to discriminate cognitive and affective perceptions of hurricane risk, and included open-ended responses to solicit additional concepts in the T survey. Analysis of the T data modified the inventory and this revised item set was fielded at T and then replicated at T. The resulting scales were assessed for validity against existing measures for perception of hurricane risk, dispositional optimism, and locus of control. A measure of evacuation expectation was also examined as a dependent variable, which was significantly predicted by the new measures. The resulting scale was found to be reliable, stable, and largely valid against the comparison measures."

According to the news editors, the research concluded: "Despite limitations involving sample size, bias, and the strength of some reliabilities, it was concluded that the measure has potential to inform approaches to hurricane preparedness efforts and advance planning for evacuation messages, and that the measure has good promise to generalize to other contexts in natural hazards as well as other domains of risk."

For more information on this research see: A Cognitive-Affective Scale for Hurricane Risk Perception. Risk Analysis, 2016;36(12):2233-2246. (Wiley-Blackwell - www.wiley.com/; Risk Analysis - onlinelibrary.wiley.com/journal/10.1111/(ISSN)1539-6924)

The news editors report that additional information may be obtained by contacting C.W. Trumbo, Journalism & Media Communication, Colorado State University, Fort Collins, CO, United States. Additional authors for this research include L. Peek, M.A. Meyer, H.L. Marlatt, E. Gruntfest, B.D. McNoldy and W.H Schubert.

Keywords for this news article include: Colorado, Fort Collins, United States, Risk Management, North and Central America.

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