Reports Outline Risk Management Findings from Cornell University (Framing Effects in Narrative and Non-Narrative Risk Messages)

By a News Reporter-Staff News Editor at Insurance Weekly News -- New research on Risk Management is the subject of a report. According to news reporting originating in Ithaca, New York, by VerticalNews journalists, research stated, "Narrative messages are increasingly popular in health and risk campaigns, yet gain/loss framing effects have never been tested with such messages. Three experiments examined framing in narrative messages."

The news reporters obtained a quote from the research from Cornell University, "Experiment 1 found that only the character's decision, not framing, influenced judgments about characters in a narrative derived from a prospect theory context. Experiment 2 found that a framing effect that occurred when presented in a decision format did not occur when the same situation was presented as a narrative. Using a different story/decision context, Experiment 3 found no significant difference in preference for surgery over radiation therapy in a narrative presentation compared to a non-narrative presentation. The results suggest that health and risk campaigns cannot assume that framing effects will be the same in narrative messages and non-narrative messages."

According to the news reporters, the research concluded: "Potential reasons for these differences and suggestions for future research are discussed."

For more information on this research see: Framing Effects in Narrative and Non-Narrative Risk Messages. Risk Analysis, 2015;35(8):1423-1436. Risk Analysis can be contacted at: Wiley-Blackwell, 111 River St, Hoboken 07030-5774, NJ, USA. (Wiley-Blackwell - www.wiley.com/; Risk Analysis - onlinelibrary.wiley.com/journal/10.1111/(ISSN)1539-6924)

Our news correspondents report that additional information may be obtained by contacting J. Steinhardt, Cornell University, Dept. of Commun, Ithaca, NY 14853, United States.

Keywords for this news article include: Ithaca, New York, United States, Risk Management, North and Central America

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