Reliance Trust Company of Delaware Becomes Arden Trust Company

Business Wire

Rebrand aligns with Kestra Financial’s mission to expand platform and deepen value proposition for advisors

AUSTIN, Texas--(BUSINESS WIRE)-- Reliance Trust Company of Delaware, an independent entity under the ownership of Kestra Financial, Inc. (Kestra Financial), today announced its rebrand as Arden Trust Company (Arden Trust).

Arden Trust leverages over 25 years of expertise to provide industry-leading, personal trust services across the country. The firm was acquired by Kestra Financial in December 2018.

“We acquired Arden Trust Company to extend our platform capabilities by providing personal trust services in preparation for the generational transfer of wealth dictated by demographic trends,” said James Poer, President and CEO of Kestra Financial, Inc. “The rebrand of Arden Trust speaks to our broader vision to grow our platform and ultimately, empower advisor success at every turn.”

The name “Arden,” which means “great forest,” was chosen to reflect the firm’s mission to protect wealth and preserve familial legacies. The nomenclature is analogous to a forest’s ability to survive through generations, similar to the legacies Arden Trust is in business to preserve.

“Wealth transfer is a critical aspect of financial planning and the expanding value proposition of the advisor,” said Michael Roberts, President of Arden Trust Company. “With this in mind, we are enhancing trust and estate planning support for advisors, while continuing our ongoing commitment to provide directed corporate trust services throughout the broker-dealer and wealth management community.”

For more information on Arden Trust Company, please visit www.ardentrust.com.

About Arden Trust Company

Arden Trust Company (Arden Trust) is a Wilmington, Delaware-based limited purpose trust company with more than $7 billion in assets under administration. Arden Trust has more than 90 employees in seven locations and accepts appointments as Agent for Trustee/Guardian/Executor, Co-Trustee, Custodian, Discretionary Trustee, and Directed Trustee for all types of personal trust accounts. Arden Trust works with financial advisors to offer trust services that preserve the advisor/client relationship, administering more than 5,000 trust accounts including Life Insurance Trusts and Special Needs Trusts.

About Kestra Financial, Inc.

Kestra Financial, Inc. offers industry-leading wealth management platforms for independent advisors nationwide. With an innovative culture that celebrates independence, the company seeks to redefine the future of the advisory industry through superior service, cutting-edge technology, and preeminent resources that every advisor needs to succeed in the market now and in the years to come.

The entities of Kestra Financial, Inc. collectively oversee $92 billion in assets under administration (AUA) and support more than 2,000+ independent financial advisors across the country in delivering comprehensive securities, trust, and investment advisory services to their clients.

Kestra Financial, Inc. is the parent company of Arden Trust Company, Bluespring Wealth Partners, LLC, and Kestra Investment Services, LLC, member FINRA/SIPC, as well as H. Beck, Inc., member FINRA/SIPC, Kestra Advisory Services, LLC, Kestra Private Wealth Services, LLC and Kestra Institutional Services, LLC, all federally registered investment advisers.