Re-Envisioning 'Like a Good Neighbor, State Farm is There'

BLOOMINGTON, Illinois, Feb. 4 -- State Farm Companies, an auto, home and individual life insurance provider, issued the following news release:

Leveraging the biggest stage in advertising, the first spot of the new "Like a good neighbor" ad campaign launched just before kickoff of the Big Game.

"When we realized our launch timing was going to align, we knew we had to leverage the opportunity," said Rand Harbert, Chief Agency Sales and Marketing Officer.

The spot, "Back in the Office," reintroduces Jake from State Farm via a fun reboot of the original spot. It closes with the iconic "Like a good neighbor, State Farm is there" tagline.

Consumers can expect to hear from State Farm in a fresh, updated voice and new direction for 2020. New spots will tap into moments that are contextually relevant to where consumers are engaging.

The previous campaign sunsets as we move our brand forward with a contemporized, authentic, straight-talk approach. This is the first ad coming from The Marketing Arm, the new creative lead agency.

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About State Farm(R):

The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its nearly 19,000 agents and approximately 58,000 employees serve approximately 83 million policies and accounts - approximately 81 million auto, fire, life, health and commercial policies and approximately 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2019 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.