Professional Beauty Association Enters New Era with Change in Leadership and Strategic Three-Year Plan
In his 20-year tenure as Executive Director, Sleeper has worked tirelessly to elevate and unite the professional beauty industry. Over the years he worked with the PBA's volunteer Board of Directors and Leadership Councils to offer business tools, education, advocacy, and more to PBA's diverse members and the professional beauty industry as a whole. Under his guidance, the members of the
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Daily has been with the PBA for the last 2.5 years and brings over 20 years of business and marketing experience to the role. "I couldn't be more thrilled to become the Executive Director of the PBA," explains Daily. "I'm looking forward to leading a team of capable and committed professionals who are passionate about the professional beauty industry, and who together, can help spark a new era of development for the PBA and the industry as a whole."
"I have had the extreme pleasure of working with
Under Sleeper's administration, the PBA completed its five-year strategic plan in 2020 with many key success milestones, even amongst the unprecedented challenges the last year presented to the PBA, its members, and the industry with the COVID-19 pandemic. Highlights include:
- 300% membership growth and engagement
- Government affairs that helped prevent deregulation, state level licensing reform, and more.
- Member-centric events and education
- Raised over
$1.6 million -- the largest in history -- for stylists during the COVID-19 pandemic - Insurance, business blueprints and more to provide essential businessbuilding blocks for salons, spas and Business of 1 Members
Over the last nine months, the PBA pivoted its strategic plan programming to create industry and member support due to COVID-19, including the
"The PBA is moving into the next three-year strategy with real momentum, but with the continued challenge of the COVID landscape," shares Sleeper. "COVID has forced the hand of many to utilize constrained resources to reinvent in new and innovative ways. With large events still largely off limits until at least Q3 of 2021, under Daily's keen eye, Myer's focus on integrated business development and the continued outstanding leadership from the rest of the Team, PBA will continue to adjust its budget to allocate resources to serve its members at the highest level possible."
Headshots of
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