Priority Health launches new app and member account to create simple, personalized experience

Business Wire

GRAND RAPIDS, Mich.--(BUSINESS WIRE)-- Michigan-based health insurer, Priority Health, recently launched a new mobile app and online member account to offer members an easier way to access and manage their health insurance information. Members will be able to view their personalized information, find the doctors they need, keep track of spending and access tools to help save money on the cost of care.

“At Priority Health, we are continuously seeking new ways to provide members with the tools they need to make informed decisions and improve their health,” said Marti Lolli, chief marketing officer and senior vice president of consumer and government markets for Priority Health. “The Priority Health app creates a transparent and personalized digital experience. This is in response to our members’ needs where 85 percent prefer to self-serve online and eliminate the need to pick up the phone.”

The app is intended to help members manage all aspects of their health insurance and wellbeing needs in one place. Features in the app include tracking spending balances, searching claims and a detailed breakdown of care and prescription costs, messaging customer service, access to tools such as Find a Doctor, Cost Estimator, virtual care and personalized programs and activities to stay healthy.

“In today’s digital age, we understand the importance of incorporating new technology into our member’s experience to best serve their needs,” said Lolli. “The Priority Health app provides members with the latest tools and resources to help them improve their health and lower their cost of care, using a simple, easy-to-navigate format.”

Members previously accessed their information through their MyHealth account, which is being updated to focus solely on Spectrum Health medical care. In Sept., members will no longer see their health insurance information in MyHealth, however they will still have access to their Spectrum Health providers, appointments and other patient information.

Members can log in or sign up for an account by downloading the Priority Health app on the App Store or Google Play, or visit member.priorityhealth.com.

About Priority Health:

With over 30 years in business, Priority Health is the second largest health plan in Michigan offering a broad portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than one million members each year and offering a network that includes 97 percent of primary care physicians in Michigan, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Priority Health is the smart choice for people seeking affordable, quality health insurance.