NFP AND THE NATIONAL HOCKEY LEAGUE ANNOUNCE MULTIYEAR NORTH AMERICAN PARTNERSHIP
NFP Named the Official Business Insurance Brokerage Partner of the NHL
The new partnership provides NFP with an array of exclusive marketing rights and designations that will connect the brand with the NHL and its fans through the NHL's vast marketing, digital and social media channels.
The partnership begins immediately, and NFP will receive broadcast exposure through Digitally Enhanced Dasherboards, the League's advanced approach to dynamic dasherboard advertising during marquee NHL events – NHL Winter Classic®, NHL Stadium Series™ and NHL® All-Star Weekend – throughout the partnership. In addition to community engagements and experiential elements, the NFP brand will also be visible in various ways at these NHL events, such as with branded dasherboards and in-arena and in-stadium signage.
"Long-term partnerships are at the heart of NFP's success and our relationship with the NHL is one that we are particularly proud of," said
"This is an exciting milestone in our relationship with the NHL and the growth of our sponsorship portfolio," said
"NFP has been the NHL's insurance broker for more than 30 years and a critical partner for NHL business operations. We are thrilled to expand our long-term relationship into an official NHL partnership, NFP's first with a national sports league," said
NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo, NHL All-Star logo and NHL Stadium Series name and logo are trademarks of the
About NFP
NFP is a leading property and casualty broker, benefits consultant, wealth manager, and retirement plan advisor that provides solutions enabling client success through the expertise of over 8,000 global employees, investments in innovative technologies, and enduring relationships with highly rated insurers, vendors, and financial institutions. NFP is the 9th best place to work for large employers in insurance, 7th largest privately-owned broker, 7th largest benefits broker by global revenue and 13th largest broker of US business (all rankings according to
Visit NFP.com to discover how NFP empowers clients to meet their goals.
About the NHL
The
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's Hockey Is For Everyone® initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than
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