New Risk Management Data Have Been Reported by Researchers at Cornell University (Communicating Zika Risk: Using Metaphor to Increase Perceived Risk…

New Risk Management Data Have Been Reported by Researchers at Cornell University (Communicating Zika Risk: Using Metaphor to Increase Perceived Risk Susceptibility)

By a News Reporter-Staff News Editor at Insurance Weekly News -- A new study on Risk Management is now available. According to news reporting out of Ithaca, New York, by VerticalNews editors, research stated, "Effectively communicating the risks associated with emerging zoonotic diseases remains an important challenge. Drawing on research into the psychological effects of metaphoric framing, we explore the conditions under which exposure to the 'nation as a body' metaphor influences perceived risk susceptibility, behavioral intentions, and policy support in the context of Zika virus."

Our news journalists obtained a quote from the research from Cornell University, "In a between-subjects experiment, 354 U.S. adults were randomly assigned to one of four experimental conditions as part of a 2 (severity message: high vs. low) ? 2 (U.S. framing: metaphoric vs. literal) design. Results revealed an interaction effect such that metaphoric (vs. literal) framing increased perceived risk susceptibility in the high-severity condition only. Further analyses revealed that perceived risk susceptibility and negative affect mediated the path between the two-way interaction and policy support and behavioral intentions regarding Zika prevention."

According to the news editors, the research concluded: "Overall, these findings complement prior work on the influence of metaphoric framing on risk perceptions, while offering practical insights for risk communicators seeking to communicate about Zika and other zoonotic diseases."

For more information on this research see: Communicating Zika Risk: Using Metaphor to Increase Perceived Risk Susceptibility. Risk Analysis, 2018;():. (Wiley-Blackwell - www.wiley.com/; Risk Analysis - onlinelibrary.wiley.com/journal/10.1111/(ISSN)1539-6924)

Our news journalists report that additional information may be obtained by contacting H. Lu, Dept. of Communication, Cornell University, Ithaca, NY, United States.

The direct object identifier (DOI) for that additional information is: https://doi.org/10.1111/risa.12982. This DOI is a link to an online electronic document that is either free or for purchase, and can be your direct source for a journal article and its citation.

Keywords for this news article include: Ithaca, New York, United States, Risk Management, North and Central America.

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