New Assurant Vehicle Care Brings Enhanced Protection Products and a Comprehensive Digital Consumer Experience
New product suite features ‘best-of-the best’ of Assurant’s legacy products with optimized pricing for dealers, convenient digital tools for drivers
- Vehicle Service Contracts for both internal combustion engine and electric vehicles
- Dealer Certified Limited Warranties
- Prepaid Maintenance
- Appearance Protection
- Theft Protection
- Lease Protection
- Guaranteed Asset Protection
- Ancillary Products (Tire & Wheel, Paintless Dent Repair, Windshield Protection, Key Replacement), bundled and sold separately
Assurant Vehicle Care also brings a seamless new digital experience for consumers, spanning the enhanced Vehicle Care by Assurant app (formerly Pocket Geek Auto) and VehicleCarePlan.com, a comprehensive customer-facing website. These easy-to-use digital tools allow drivers to choose, in the moment, how they digitally interact to manage their product policies and keep their vehicles in top condition.
“This new suite of products continues our momentum in providing innovative solutions for our dealer partners and their customers,” said
Some examples of product enhancements to the vehicle service contract offered through Assurant Vehicle Care include:
- Expanded vehicle eligibility – moving from “current plus 12 model years” to current plus 15 model years, and opening to vehicles with less than 200,000 miles (up from 150,000 miles)
- Improved participation options, opening availability to multiple participation structures on products that did not exist prior to the launch of Assurant Vehicle Care
- A wider choice of Terms, now including 12, 24, 36, 48, 60, 72 and 84 months
“To create Assurant Vehicle Care, we looked at our full scope of dealer products, including our legacy products from our integrations with
Beyond offering a streamlined portfolio of products, Assurant Vehicle Care is designed to help dealers and consumers stay ahead of another challenge of our times, as inflation drives repair costs – and claim totals – higher. “Years of proprietary data on cost of claims, claims frequency and other factors have enabled us to optimize these products with pricing designed to future-proof them against the effects of inflation," added Strickland. “This will help protect dealership revenue and ensure consumers retain the same high level of coverage.”
To meet consumer expectations to digitally manage their lives, the Vehicle Care by Assurant app and VehicleCarePlan.com helps drivers stay better connected to their vehicle – and their dealer – to easily manage vehicle care. With these online tools, drivers can:
- Digitally store their service contracts and protection plans
- Stay updated on the status of a claim
- Document service history
- Receive just-in-time maintenance notifications
- Track upcoming maintenance
- Check for safety recalls
- Transfer a policy
“When customers purchase Assurant Vehicle Care, they not only get the best suite of vehicle products we’ve ever offered; they also get a convenient, intuitive online customer experience through the Vehicle Care by Assurant app and VehicleCarePlan.com website,” explained Strickland. “Consumers want digital solutions for the products they purchase to make overall car ownership easier, which in turn can enhance customer loyalty.”
To help dealers educate and market this new suite of products, Assurant has created easy-to-understand digital videos and brochures that demonstrates the value of the products to consumers.
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